# Specialist, Field Marketing **Company**: Red Bull **Location**: Nashville, Tennessee **Work arrangement**: onsite **Experience**: senior **Job type**: full-time **Salary**: $60,000 - $90,000 **Category**: Marketing **Industry**: Beverages **Apply**: https://jobs.redbull.com/us-en/specialist-field-marketing-ref34520m?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_14278f37-8bd ## Description As a Specialist, Field Marketing at Red Bull, you will report to the Manager, Field Marketing, and play a crucial role in making Red Bull #1 in your region. Your main objective will be to act as the face of Red Bull in your local market, gathering key local insights by building strong networks with specific communities and playgrounds, including key local creators. You will be responsible for creating and implementing innovative marketing initiatives that cater to local needs and specificities across the four pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications. **Responsibilities:** - **Consumer Collecting Program Management:** - Set clear goals with the Consumer Collecting Manager and Field Marketing Manager to drive trial and expand the consumer base on and off campus in your region. - Communicate expectations and guidelines to Student Marketeers to effectively plan and deliver trial driving plans. - Ensure a strong sales support program is in place to drive distribution and improve in-store visibility. - Work with your team to create exciting university initiatives that build brand love among students. - Use program tools and reporting features to track performance and find opportunities to reach new consumers. - Coach and empower team members in the planning process for a constant flow of fresh mission ideas. - Manage sampling requests externally and internally, ensuring they align with wider priorities. - **People Management:** - Source and hire Student Marketeers with the right skills and attitude. - Implement and uphold national recruitment, onboarding, and training modules. - Train and lead Student Marketeers with an empowerment approach. - Lead a strong Team Leader program. - **Premium Appeal of Local Pride:** - Create and support key events, scenes, and marketing opportunities in line with Red Bull brand values. - Support delivering a program with the right balance of 3rd party event properties. - Identify local opinion leaders in relevant Red Bull scenes and work with the Field Marketing Manager to bring them to the World of Red Bull. - Activate national pillars, events, and Global Brand Projects in and around universities. - **Marketing Innovation:** - Work closely with the Field Marketing Manager in developing, owning, and executing new ideas that are locally relevant. - Involve the Consumer Collecting team in idea generation for the field. - Lead the creative process with Student Marketeers for a constant flow of new ideas. - **Organizational Capabilities and Enabling Structure:** - Act as a role model and display Red Bull values with a consistent tone of voice. - Ensure the right program setup in the right areas to reach your target group. - Drive efficiencies in programs using program tools. - Support the local logistics system and national operations team. **Requirements:** - 2+ years marketing experience - Experience in leading teams and managing people - Strategic thinker who takes initiative and ownership - Excellent communication and networking skills - Strong 'can do' attitude and attention to detail - Leadership, motivation, and ability to cultivate a team environment - Analytical, planning, budgetary, and project management competencies - Creative mind with a track record of putting new ideas into practice - Bachelor's degree or equivalent work experience - Fluent in English, additional language skills an advantage - Excellent communication skills, including presenting and training abilities - Valid US driver's license **What We Offer:** - Base salary range: $60,000 - $90,000 + cash incentives - Comprehensive Medical, Dental and Vision Plans - 401k Match - Family Leave - PTO & Paid Holiday Schedule - Pet, Legal, and Life Insurance - Tuition Reimbursement ## Skills ### Required - marketing experience - team leadership - strategic thinking - communication skills - analytical skills ### Nice to have - additional language skills - project management competencies --- Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/specialist-field-marketing-ref34520m?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)