# Lifecycle Marketing Manager

**Company**: Red Bull New York
**Experience**: senior
**Job type**: full-time
**Salary**: $71,010 - $86,790
**Category**: Marketing
**Industry**: Sports

**Apply**: https://jobs.redbull.com/en/manager-digital-growth-lifecycle-ref34482l?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_138bdefb-3d8

## Description

We are seeking a Lifecycle Marketing Manager to join our team in New York. As a Lifecycle Marketing Manager, you will manage the organization's lifecycle marketing strategy across email, SMS, and other owned channels, aligning fan journeys and communications with business priorities.

Responsibilities:

- Manage the organization's lifecycle marketing strategy across email, SMS, and other owned channels

- Develop audience segmentation and targeting strategies based on fan behavior, purchase history, engagement, interests, geography, lifecycle stage, and other relevant signals

- Manage campaign creation across copywriting, design briefs, and building within Salesforce Marketing Cloud (email platform) and Attentive (SMS platform)

- Lead the email marketing program in Salesforce Marketing Cloud, writing, designing, and building campaigns that maximize unique clicks, conversions, revenue, and downstream fan engagement

- Develop and optimize automated fan journeys, including welcome, nurture, conversion, post-purchase, re-engagement, retention, and other lifecycle programs

- Manage fan database growth strategy, identifying and executing new ways to increase the size and quality of the club's opted-in audience

- Establish testing and optimization roadmaps across subject lines, creative, offers, calls-to-action, send times, segmentation, cadence, and journey structure

- Analyze campaign and audience performance, going beyond surface-level metrics to understand unique clicks, conversion rates, revenue, purchase behavior, unsubscribe rates, list growth, and the incremental impact of lifecycle communications

- Build a clear measurement framework for lifecycle marketing, creating reporting that connects campaign engagement to ticket purchases and broader business outcomes

- Manage SMS strategy and execution as the club expands its use of Attentive

- Build scalable lifecycle infrastructure, including campaign calendars, audience frameworks, journey maps, testing plans, reporting templates, and CRM playbooks

Requirements:

- Strong understanding of lifecycle and CRM strategy

- Ability to translate fan behavior, purchase history, engagement, and lifecycle stage into meaningful audience segments and highly relevant communications

- Strong understanding of email strategy, creative, deliverability, cadence, testing, and performance optimization

- Experience with Salesforce Marketing Cloud is strongly preferred

- Focused on driving measurable outcomes, especially unique clicks, conversions, revenue, and downstream ticket purchases

- Comfortable developing hypotheses, testing messaging, offers, audiences, creative, cadence, and send times, then using results to continuously improve performance

- Confident working with campaign and audience data, identifying insights, and turning performance results into clear recommendations and actions

- Strong communicator who can work effectively with cross-functional teams

Benefits:

- Comprehensive benefits offerings, including medical and dental insurance, 401(k) plan, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits, and a paid time-off program

Salary:

- The base salary range for this position is $71,010 - $86,790 + cash incentives.

## Skills

### Required
- lifecycle marketing
- CRM strategy
- email marketing
- segmentation
- personalization
- testing and optimization
- analytical rigor
- cross-functional collaboration

### Nice to have
- Salesforce Marketing Cloud
- Attentive
- SMS marketing

---

Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/en/manager-digital-growth-lifecycle-ref34482l?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)