# Demand Generation Campaign Manager

**Company**: Zendesk
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $123,000.00-$185,000.00
**Category**: Marketing
**Industry**: Technology

**Apply**: https://zendesk.wd1.myworkdayjobs.com/en-US/zendesk/job/Austin-Texas-United-States-of-America/Campaign-Marketing-Manager_R35740?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_136ac539-07b

## Description

We are seeking a Demand Generation Campaign Manager to drive demand generation efforts in North America. The successful candidate will be an excellent communicator, collaborator, and skilled at orchestrating multichannel campaigns.

**Campaign Development, Planning & Execution**

- Partner with Global Integrated Marketing to shape and execute multi-channel campaigns for North America, reaching net-new ideal customer profile (ICP) prospects.

- Develop fresh ways to reach and engage prospects, including targeted digital campaigns, partner and third-party programs, account-based activations, and direct mail or e-gift tactics.

- Own campaign execution from brief to optimization, managing multiple projects at once.

- Use marketing technology, intent signals, and performance data to identify high-potential audiences.

- Collaborate with content, product marketing, digital, paid media, field marketing, and other teams to refine messaging and assets.

- Conduct market, audience, and competitor research to identify new campaign opportunities.

- Activate campaigns with North America field marketing and sales teams.

- Partner with xDR campaign manager on practical follow-up strategies.

- Look for ways to work smarter, applying AI tools and agent-enabled workflows.

**Campaign Analysis and Reporting**

- Track campaign performance against goals and key performance indicators.

- Work with campaign specialists to establish consistent monitoring and reporting practices.

- Translate performance data into clear insights and practical recommendations.

- Prepare and present regular campaign updates for stakeholders.

**What you bring to the role**

- 5+ years of experience in demand generation, B2B campaign marketing, or a related field.

- A track record of developing and executing demand generation campaigns.

- Creative instincts and curiosity about new ways to engage prospects.

- Strong project management skills and attention to detail.

- Analytical skills and experience using data to assess campaign performance.

- Familiarity with marketing and analytics platforms such as Marketo, Salesforce, 6sense, and Streamlit.

- Experience collaborating across marketing, sales, xDR, and other cross-functional teams.

- Clear written and verbal communication skills.

The US annualized base salary range for this position is $123,000.00-$185,000.00. This position may also be eligible for bonus, benefits, or related incentives.

## Skills

### Required
- marketing technology
- intent signals
- performance data
- project management
- analytical skills
- written and verbal communication

### Nice to have
- Marketo
- Salesforce
- 6sense
- Streamlit

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Source: [Apply at zendesk.wd1.myworkdayjobs.com](https://zendesk.wd1.myworkdayjobs.com/en-US/zendesk/job/Austin-Texas-United-States-of-America/Campaign-Marketing-Manager_R35740?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)