# Senior Analyst, Digital Marketing - Email Marketing

**Company**: Qualtrics
**Location**: Dallas, Texas
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/qualtrics/jobs/8278548?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_13265d46-524

## Description

At Qualtrics, you will be part of a team that creates software for delivering exceptional frontline experiences, building high-performing teams, and designing products people love. The Senior Analyst, Digital Marketing - Email Marketing role focuses on building high-performing email segments, executing rigorous deployment processes, and delivering excellence across assigned email campaigns.

Responsibilities:

- Be a subject matter expert on campaigns, using data to guide cross-functional teams toward effective email journeys.

- Project manage campaign requests to ensure timely delivery, smooth cross-functional coordination, and adherence to SLAs.

- Partner with Marketing Operations to ensure campaign strategies translate seamlessly into functional database segments.

- Collaborate with the global email strategy lead to test new concepts, share frontline insights, and help optimize broader email programs.

- Manage the email campaign request workflow via Asana to prevent audience conflicts and rush errors.

- Review builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.

- Perform rigorous QA on subject lines, pre-header text, CTAs, and overall structural compliance before deployment.

- Build and refine target audiences using lead-specific fields and account-specific intent data.

- Consult with Demand Gen and Field Marketing to recommend effective email frameworks.

- Execute A/B tests and implement dynamic content to personalize emails for specific segments.

- Analyze and report on core performance metrics to identify areas for improvement.

Requirements:

- Minimum 3 years of hands-on email marketing experience (Marketo preferable).

- Strong project management skills with the ability to firmly but diplomatically ensure SLA adherence.

- Exceptional attention to detail.

- Understanding of how complex data informs audience segmentation and marketing influence.

- Strong analytical skills with experience translating metrics into actionable recommendations.

- Experience working within a matrixed organization with multiple teams.

- Deep experience scheduling and launching emails in Marketo; Marketo Certification a plus.

- Proficiency with ecosystem tools like Knak, Litmus, and Opensense.

- Bachelor’s or master’s degree.

Benefits:

- Worldwide and diverse community that enjoys helping each other.

- Hybrid work model: gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.

- Freedom to work where you want, owning the integration of work and life.

## Skills

### Required
- email marketing
- Marketo
- project management
- data analysis
- audience segmentation

### Nice to have
- Mako Certification
- Knak
- Litmus
- Opensense

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/qualtrics/jobs/8278548?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)