# Demand Generation Marketing Manager

**Company**: Carta
**Location**: London
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/carta/jobs/7721908003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_131b353c-fb3

## Description

## Job Summary

As a Demand Generation Marketing Manager at Carta, you will work to develop and execute demand generation strategies to drive awareness, pipeline, and revenue growth.

## Responsibilities

### Demand Generation Strategy and Management

- Collaborate with Carta's GTM teams to develop and execute demand generation strategies tailored to specific audiences.

- Coordinate cross-functional efforts to ensure seamless execution of demand generation campaigns.

- Develop robust multichannel demand gen plans on an annual and quarterly basis.

- Work resourcefully within organizational constraints to iteratively test creative tactics and adjust programs based on performance data.

- Maintain strong internal stakeholder relationships and ensure responsive communication.

### Marketing Communications and Enablement

- Partner with Carta's sales, product, and customer advisory teams to understand the decision journeys, pain points, and informational needs of target audiences.

- Collaborate with content and customer marketing to produce mid- to bottom-funnel assets.

- Surface and share impactful customer stories and pipeline deals to derive insights and demonstrate value.

- Work with web, performance marketing, and digital teams to create and optimize landing pages, digital content, and conversion points.

- Interface with social and content marketing teams to activate compelling content on LinkedIn, Twitter, and other networks.

### Events and Field Marketing

- Partner with the Events team to develop and execute geo-targeted campaigns and networking opportunities.

- Identify and recruit top industry voices and Carta executives for event speaking engagements.

- Drive event promotion, registration, and follow-up activities with an eye on pipeline acceleration and maximizing engagement.

## Requirements

- Exceptional relationship management skills with internal stakeholders and executive leaders.

- Maturity and strategic acumen to independently drive high-impact demand generation programs.

- Deep understanding of modern marketing functions, including digital, field, ABM, content, events, and lifecycle.

- Strong track record of designing, executing, and optimizing multi-channel, data-driven campaigns.

- Demonstrated expertise in collaborating cross-functionally with revenue teams and influencing senior leaders.

- Outstanding communication, project management, and prioritization skills.

- BA required; experience marketing to institutional investors or financial stakeholders highly desirable.

- 6+ years' experience in GTM, demand generation, field marketing, or ABM roles.

## Skills

### Required
- demand generation
- marketing strategy
- cross-functional collaboration
- data-driven campaigns
- relationship management

### Nice to have
- marketing to institutional investors
- financial stakeholders
- fintech
- SaaS

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/carta/jobs/7721908003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)