# Marketing and Market Research

**Company**: Pfizer
**Location**: Beijing
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Beijing---Beijing/_4966415?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_12eb9918-7d7

## Description

We are seeking a Marketing and Market Research professional to develop marketing/business strategies/platforms such as brand management, product development, marketing communications including promotions, pricing, market research and customer service.

Responsibilities:

- Oversee and direct the efforts of the marketing team which promote GE pipelines and work with sales team to deliver the results

- Develops strategic marketing initiatives for the high value products for which there often is no mechanism for reimbursement

- Responds to the specific needs of the field force, ensuring the sale force deliver the results for business

- Optimize product portfolios and increase revenue generation

- Implement and manage marketing budget

- Leverage data and analytics to drive insights

- Modify or redirect business intelligence strategy

- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth

- Oversee the development of new products

- Upgrade marketing capabilities for GE marketing organization

- Ensure compliance with all applicable internal and external standards

Education and Experience:

- University graduate with qualification in Strategy, Finance, Marketing or similar fields – MBA preferred

- 10+ years of people leadership experience with demonstrated ability to lead, motivate and provide professional development to a mid to large sized team

- 15+ years’ experience in Marketing, Strategy, Business Planning, and/or Finance related roles – with particular emphasis on marketing and strategy

- Demonstrated ability to work effectively across cultures and the agility to deliver results quickly in new and unfamiliar situations

- Proven track record of building and executing marketing and commercial plans for growth and mature brands

- Experience in innovative products marketing

- Sale force management

- Deep experience in global and/or China pharmaceutical industry

Technical Skills Requirements:

- Marketing & BD expertise - well-rounded marketing experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends

- Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance

- Strategic Agility – Broad knowledge & learning agility to develop clear perspectives on the business opportunities and challenges; Articulately paint credible pictures and visions of possibilities and likelihood; Ability to create competitive strategies and breakthrough plans

- Analytical Skill – Excellent ability to review and use data to develop insights and support decisions

- Innovative – Think out of box with ability to turn new ideas into tangible solutions ; effectively challenge the status quo and bring different perspectives to the local China team

- Dealing with Ambiguity – Effectively cope with changes; Make decision and act without complete information; Comfortable with risk and uncertainty

- Communication – Excellent presentation and influencing skill and ability to interact with high level senior executives internally and externally

## Skills

### Required
- Marketing
- Strategy
- Business Planning
- Finance
- Leadership
- Communication
- Analytical Skill
- Innovative

### Nice to have
- MBA
- Marketing & BD expertise
- Strategic Agility
- Dealing with Ambiguity

---

Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Beijing---Beijing/_4966415?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)