# Product Marketing Manager, Emerging Formats

**Company**: Future Publishing
**Location**: New York, New York
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full-time
**Salary**: $90,000 - $120,000
**Category**: Product Management
**Industry**: Media and Publishing

**Apply**: https://jobs.workable.com/view/euBqupArf16AbZBJNJyFXK/hybrid-product-marketing-manager%2C-emerging-formats-in-new-york-at-future-publishing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_12d41abb-172

## Description

We’re looking for a self-starting Product Marketing Manager to explore, define, and launch new commercial opportunities across multiple emerging products and formats at Future.

You will report to the Director of Product Marketing.

Responsibilities:

- Manage a Portfolio of Opportunities: Keep multiple products and initiatives moving at once, with clear priorities, owners, milestones, and next steps.

- Find and Prioritize Opportunities: Research customers, the market, competitors, and Future’s capabilities to assess potential value, revenue, strategic fit, and delivery complexity.

- Scope the Offer: Define the target customer, use case, value proposition, product requirements, commercial model, and launch needs for each selected opportunity.

- Coordinate the Work: Bring together Product, Editorial, Sales, Operations, Marketing, and external partners to resolve open questions and move concepts forward.

- Validate Demand: Work with customers and Sales to test concepts, propositions, pricing, packaging, and willingness to buy.

- Run Pilots: Define goals, success measures, feedback loops, and decision gates; use results to recommend what to scale, refine, or stop.

- Develop Go-to-Market Plans: Create positioning, messaging, and sales materials, then partner with Marketing to plan and deliver external launches that build awareness, generate demand, and drive adoption.

- Build Repeatable Growth: Identify what can be standardized, packaged, or expanded across customers and markets.

Requirements:

- 5+ years of experience in product marketing, product management, commercial strategy, growth, media, publishing, or a related discipline.

- Experience taking an early-stage product, format, or commercial opportunity from discovery through testing or launch.

- Strong customer research and commercial judgment, including the ability to evaluate opportunities with incomplete information.

- Experience scoping work across multiple teams and keeping decisions, owners, and next steps clear.

- Strong project leadership: able to build momentum without direct authority or a fully defined process.

- Ability to balance customer value, revenue potential, operational feasibility, and strategic fit.

- Excellent written and verbal communication skills, including the ability to make complex or emerging offers easy to understand.

- Highly autonomous, organized, and comfortable moving between strategic thinking and hands-on execution.

- Experience with video, newsletters, ecommerce, creator-led products, or digital publishing is a plus.

Benefits:

- Medical, dental, and vision coverage

- 401k plus a company match

- Uncapped leave

- When we hit our targets, enjoy a share of our profits with a bonus

- Refer a friend and get rewarded when they join Future

- Well-being support with access to our Colleague Assistant Programs

- Opportunity to purchase shares in Future with our Share Incentive Plan

## Skills

### Required
- product marketing
- product management
- commercial strategy
- growth
- media
- publishing

### Nice to have
- video
- newsletters
- ecommerce
- creator-led products
- digital publishing

---

Source: [Apply at jobs.workable.com](https://jobs.workable.com/view/euBqupArf16AbZBJNJyFXK/hybrid-product-marketing-manager%2C-emerging-formats-in-new-york-at-future-publishing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)