# Senior Marketing Operations Manager, B2B Sales

**Company**: Brex
**Location**: Seattle, Washington, United States
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $134,696 - $168,370
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/brex/jobs/8380680002
**Canonical**: https://yubhub.co/jobs/job_12a4cdb3-95b

## Description

We're looking for a Senior Marketing Operations Manager to architect and optimize our B2B sales-led and channel-driven GTM engine. This role will define and maintain the systems, processes, and operational rigor that align Marketing, SDR, Sales, and Partner teams.

The ideal candidate will have hands-on experience administering Marketo, Salesforce, and LeanData, and deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using LeanData or similar workflow automation tools.

Responsibilities:

- Own and evolve the GTM systems architecture, ensuring Salesforce, Marketo, LeanData, ZoomInfo, Qualified, Outreach, and Clay.io work together as a best-in-class, integrated ecosystem.

- Lead the design, governance, and optimization of data orchestration workflows using LeanData, including routing, prioritization, handoffs, and conversion logic across Marketing, SDR, and Sales teams.

- Design and execute a future-state operational roadmap focused on scaling B2B demand generation, ABM, and partner-led growth through automation, improved data flows, and AI-powered insights.

- Build automated lifecycle processes for lead scoring, enrichment, qualification, and cross-functional handoffs using LeanData, Zapier, Clay, Segment, and AI agents.

- Enhance sales productivity by implementing agentic workflows (e.g., automated follow-ups, enrichment workflows, SDR assistance tools) in Outreach and Salesforce.

- Manage data governance across Salesforce, Marketo, and Segment, ensuring reliable attribution, reporting, and pipeline visibility.

- Create AI-informed dashboards and reporting on pipeline performance, lead velocity, conversion, campaign effectiveness, and partner impact.

- Partner with RevOps, Sales Systems, and Engineering to operationalize cross-functional processes that reduce manual work and improve efficiency.

- Support partner/VAR motions through automated attribution, routing rules, partner engagement workflows, and integrated co-marketing processes.

- Continuously evaluate new tools, AI capabilities, and operational improvements that elevate our GTM infrastructure.

Requirements:

- 4+ years in Marketing Operations or Revenue Operations supporting B2B sales-led funnels.

- Hands-on experience administering Marketo, Salesforce, and LeanData.

- Deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using LeanData or similar workflow automation tools.

- Proven ability to design automated workflows, operational processes, and scalable cross-system integrations.

- Experience using AI-driven tools or agentic workflows to automate SDR tasks, enrich lead data, or accelerate GTM execution.

- Strong analytical, system design, and documentation skills; able to translate business needs into scalable technical workflows.

- Experience collaborating with Sales, SDR, RevOps, and System/Engineering teams.

Bonus Points:

- Experience in FinTech or enterprise B2B SaaS environments.

- Familiarity with conversational marketing/ABM platforms like Qualified.

- Experience with tools like LeanData and Outreach in support of lead routing and SDR/BDR workflows.

- Experience with paid funnel operations is a plus (Google Ads, LinkedIn Ads, etc.).

- Understanding of partner/VAR operational workflows and partner attribution logic.

- Ability to design scalable integrations using tools like Segment, Zapier, or Workato-style platforms.

Compensation:

The expected salary range for this role is $134,696 - $168,370.

## Skills

### Required
- Marketo
- Salesforce
- LeanData
- Lead routing
- Lead-to-account matching
- Data orchestration workflows
- AI-driven tools
- Agentic workflows
- Automation
- Improved data flows
- AI-powered insights
- Cross-system integrations
- Strong analytical skills
- System design
- Documentation skills

### Nice to have
- FinTech
- Enterprise B2B SaaS
- Conversational marketing/ABM platforms
- Paid funnel operations
- Partner/VAR operational workflows
- Scalable integrations