# Director of Product Marketing

**Company**: Salesforce
**Experience**: senior
**Job type**: full-time
**Salary**: $164,000 - $261,500 annually
**Category**: Marketing
**Industry**: Technology

**Apply**: https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Washington---Seattle/Product-Marketing-IT-Service-Director_JR352982?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_12837b6a-f40

## Description

Salesforce is looking for a creative, motivated and passionate Director of Product Marketing who can drive vision, messaging and awareness for its IT & HR Service Management solutions. The successful candidate will have demonstrable expertise in all areas of product marketing , product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc.

Responsibilities:

- Partner with sales & solution engineers to develop content and enablement programs that fuel pipeline and close deals

- Help define differentiated, clear and customer-centric narrative, value props, positioning and messaging

- Translate marketing initiatives into actionable programs and align with digital & field marketing teams to drive demand generation

- Drive the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message

- Transform and operationalize internal and external marketing communications

- Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs

- Partner closely with product teams to shape differentiated product investments that drive innovation for customers

- Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams

- Lead product launch plans and develop effective sales training materials

- Confidently deliver presentations to audiences of all sizes

The ideal candidate will have:

- 8+ years of experience in product marketing, industry marketing or corporate marketing

- Experience in IT Service Management, or other applicable IT domains like IT Operations or Asset Management

- Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers

- Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders

- Ability to create a range of marketing assets

- Ability to use data and analytics to drive decision-making

- Ability to strategize and craft compelling messaging and positioning for technology products

Preferred skills:

- Experience with Salesforce products and/or other IT Service Management solutions or platforms

- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity

- A winning attitude that inspires optimism, fun, and the desire to always be learning

## Skills

### Required
- product marketing
- IT Service Management
- communication
- data analysis
- marketing asset creation

### Nice to have
- Salesforce
- IT Service Management solutions
- project leadership

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Source: [Apply at salesforce.wd12.myworkdayjobs.com](https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Washington---Seattle/Product-Marketing-IT-Service-Director_JR352982?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)