# Director, D2C Digital Marketing

**Company**: Razer
**Location**: Singapore
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Director--D2C-Digital-Marketing_JR2026008005-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_120fc23e-20b

## Description

Join Razer's global mission to revolutionize gaming. As a Director, D2C Digital Marketing, you will lead the development and execution of Razer's direct-to-consumer digital growth strategy, driving revenue, customer acquisition, market expansion, and customer lifetime value.

**Key Responsibilities**

- Own the Growth Agenda for Razer.com: Develop and execute a global digital growth strategy that expands ecommerce revenue, customer acquisition, and customer lifetime value.

- Drive Direct-to-Consumer Ecommerce Growth: Lead initiatives that accelerate revenue growth across Razer.com and strengthen the direct-to-consumer business.

- Expand Customer Acquisition and Market Opportunity: Develop scalable acquisition strategies that increase penetration across existing and new customer segments.

- Increase Customer Value and Retention: Develop strategies that increase customer lifetime value and strengthen customer affinity with the Razer ecosystem.

- Lead Commercial Performance Management: Establish a rigorous performance management framework focused on revenue, profitability, and growth.

- Influence Enterprise Growth Strategy: Serve as a strategic advisor to senior leadership on digital growth opportunities, customer trends, and market dynamics.

**Pre-Requisites**

- Proven track record of leading digital marketing and ecommerce organisations that have delivered significant business growth.

- Strong commercial mindset with the ability to connect marketing investment directly to revenue, profitability, and enterprise value.

- Deep understanding of performance marketing, customer acquisition, CRM, ecommerce, conversion optimisation, and growth strategy.

## Skills

### Required
- performance marketing
- ecommerce
- digital marketing
- growth strategy
- commercial acumen
- leadership

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Source: [Apply at razer.wd3.myworkdayjobs.com](https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Director--D2C-Digital-Marketing_JR2026008005-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)