# Lifecycle Marketing Manager

**Company**: Chime
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Salary**: $104,000-$144,000 USD
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/chime/jobs/8892857002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_11becdc3-c96

## Description

We're hiring a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. In this role, you'll build and optimize campaigns that engage, retain, and grow Chime members across their lifecycle , from acquisition through long-term retention , with a focus on member experience, revenue, and LTV.

This is a role for a hands-on marketer who thinks beyond the send. You'll work across email, push, in-app, and SMS, building campaigns grounded in member behavior and lifecycle signals. You'll partner with data, analytics, and cross-functional teams on segmentation, experimentation, and personalization , and you bring genuine enthusiasm for how AI tools are changing what's possible in lifecycle marketing.

**Responsibilities**

- Build and manage lifecycle campaigns across email, push, in-app, and SMS , from brief through launch and measurement

- Think in journeys, not just individual sends , you'll map member flows based on what they do, where they are in their lifecycle, and what they need next

- Develop audience segments that go beyond demographics and reflect where members actually are in their relationship with Chime

- Run experiments and come back with a clear point of view on what worked, what didn't, and what to do next

- Work closely with data and analytics partners to understand campaign performance and what member behavior is telling us

- Use AI tools in your day-to-day , for drafting, content variation, personalization logic, or finding efficiencies

- Respect and apply channel best practices and consider channel health in building your strategy and programming: deliverability, frequency, compliance, and the overall member experience

- Collaborate and build strong cross-functional relationships with creative, product, and other stakeholders to align on goals and get campaigns out the door

**Requirements**

- 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution experience across at least one channel (email, push, in-app, or SMS)

- Hands-on experience with a marketing automation or CRM platform , Braze, Iterable, Klaviyo, or something similar

- Detail-oriented: quality of output is important to you and you understand how it affects the member experience

- Comfortable with data , you can read a dashboard, pull your own numbers, and figure out what the story is

- You use AI tools and have real enthusiasm for them; you've formed opinions from experimenting, not just reading about it

- Strong instincts about what makes a good (or bad) member experience, and you speak up about it

- Clear written and verbal communication , you can translate strategy into execution and results into a coherent point of view

- You move fast, you're curious, and you pick things up quickly

**What we offer**

- $104,000-$144,000 USD base salary

- Bonus(es), competitive equity, and benefits

- In-office work policy: four days a week in the office and Fridays from home for those near one of our offices

- Comprehensive health, financial, and wellbeing benefits

- Generous vacation policy and company-wide paid days off

- 1% of your time off to support local community organizations of your choice

- Annual wellness stipend to use towards eligible wellness related expenses

- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents

- Access to family planning reimbursement

## Skills

### Required
- lifecycle marketing
- CRM marketing
- marketing automation
- data analysis
- AI tools

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/chime/jobs/8892857002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)
