# Associate Retail Marketing Manager

**Company**: Razer
**Location**: Singapore
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Associate-Retail-Marketing-Manager_JR2026007778?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_11b2fd3e-6ea

## Description

Join Razer's global mission to revolutionize gaming. As an Associate Retail Marketing Manager, you will support high-impact retail marketing initiatives across RazerStore locations, focusing on driving foot traffic, brand engagement, and in-store conversion.

**Job Responsibilities**:

You will execute integrated retail marketing campaigns across physical stores and digital channels to drive traffic and sales. Your responsibilities include:

- Translating global product launches and brand initiatives into localized in-store experiences

- Partnering with Product Marketing and Business Units to align on key messaging, priorities, and timelines

- Ensuring strong online-to-offline (O2O) execution, connecting digital awareness to in-store conversion

- Planning and executing in-store events, including product launches, esports activations, and community events

- Developing run-of-show documents, staffing plans, and customer experience flows

- Defining success metrics for events (traffic, conversion, revenue) and tracking performance

- Sourcing and managing local influencers aligned with RazerStore audiences

- Coordinating end-to-end influencer activations, including outreach, briefing, store visits, and content capture

- Building and managing relationships with local colleges, gaming communities, and grassroots organisations

- Identifying partnership opportunities that drive sustained store traffic and brand affinity

- Working closely with Business Development, Product Marketing, and Esports teams to support retail initiatives

- Developing and distributing activation toolkits for store teams, including briefs, signage guidelines, and execution checklists

**Pre-Requisites**:

- 3–5 years of experience in marketing, retail marketing, or experiential marketing

- Proven experience executing campaigns, events, or activations end-to-end

- Experience working with influencers or creator marketing programs preferred

- Strong project management skills with ability to manage multiple stakeholders and timelines

- Ability to translate strategy into execution with attention to detail

- Excellent communication and organisational skills

## Skills

### Required
- marketing
- retail marketing
- experiential marketing
- project management
- communication skills

### Nice to have
- influencer marketing
- creator marketing

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Source: [Apply at razer.wd3.myworkdayjobs.com](https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Associate-Retail-Marketing-Manager_JR2026007778?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)