# Large Format Print Marketing Specialist, DACH

**Company**: HP
**Location**: Sant Cugat del Valles, Barcelona, Barcelona
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Sant-Cugat-del-Valles-Barcelona-Spain/Large-Format-Print-Marketing-Specialist--DACH_3169089-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/large-format-print-marketing-specialist-dach-1144eccc-999/

## Description

We are seeking a Large Format Print Marketing Specialist to focus on DACH countries. As a Marketing Specialist, you will own the planning, execution, measurement, and optimization of local/regional marketing campaigns and content strategy with the goal of driving measurable business impact.

You will have an opportunity to:

- Be a strategic partner to the Large Format Design Print Business in the DACH region

- Develop and implement comprehensive marketing strategies to drive profitable market share and revenue growth

- Analyze the performance and impact of marketing initiatives using data and insights

- Lead content strategy and AI search optimization strategies

- Focus on digital marketing and performance campaigns to drive sales

- Lead analysis of marketing revenue contribution and attribution

- Be part of the local/European tradeshows and events organization committee

Key responsibilities:

- Strategy alignment, planning, and execution

- Leads country activities to deliver results

- Works closely with category and sales to ensure alignment and focus

- Utilizes data to facilitate effective marketing strategy and planning

- Designs, plans, and executes demand and lead generation campaigns

- Owns end-to-end marketing campaigns execution, measurement, and reporting

- Works with internal and external technical and creative teams as needed

- Uses data to identify trends and insights to optimize performance

- Develops customer success stories and other end-user tactics

Education and Skills Required:

- 3+ years of experience in Marketing and/or Demand Generation

- BA or BS degree in Business, Communications, Marketing, or a similar field

- Experience in the online space, including trends and technologies

- Excellent interpersonal skills

- Agility and ensuring timelines are met in activation of campaigns

- English and German fluent

- Personal drive and ambition

- Genuine interest in the Large Format print business

What we offer:

- A truly international experience

- Continuous growth and career development

- Competitive benefits package, including hybrid work model, health and life insurance, ticket restaurant vouchers, flexible working hours, and more

- Inclusion and belonging at the core

- Give back to the community

- Stay active and energized

- Easy commuting

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- Marketing
- Demand Generation
- Project Management
- Communication
- Influencing
- Data Analysis
- Content Strategy
- AI Search Optimization
- Digital Marketing
- Performance Campaigns
- German

### Nice to have
- English

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Sant-Cugat-del-Valles-Barcelona-Spain/Large-Format-Print-Marketing-Specialist--DACH_3169089-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)