# Senior Key Account Manager **Company**: Red Bull **Location**: Dallas, Texas **Experience**: senior **Job type**: permanent **Salary**: $124,000 - 186,000 + cash incentives **Category**: Sales **Industry**: Food and Beverage **Apply**: https://jobs.redbull.com/us-en/senior-key-account-manager-ref34528u?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_112001e1-794 ## Description The Senior Key Account Manager (SKAM) main priority is selling and executing Red Bull strategy and initiatives with a National Account at the regional market level. The SKAM will manage a comprehensive customer joint business plan with the designated account call points through the coordination of multifunctional resources such as category management, retail marketing and local event integration. **Areas of Responsibility:** **Management & Development of Key Accounts** - Leads development and execution of the annual strategic business plan for assigned call points, aligning Red Bull and customer growth objectives. - Identifies and drives incremental sales, profit, and market share opportunities through customer-specific strategies, analytics, and long-term planning. - Serves as the primary business lead for the partnership at the account’s “Field Office” level, building senior-level relationships and influencing key customer stakeholders. - Develops fact-based customer presentations, business reviews, and strategic recommendations that address customer priorities while driving Red Bull objectives. - Partners with Category Management, Marketing, and Finance teams to deliver integrated customer solutions and flawless execution. - Negotiates annual programs, promotional calendars, initiatives utilizing the national Product offers and expanding the National Promotional calendar in a way that delivers mutual business growth. - Monitors business performance, identifies risks and opportunities, and develops action plans to achieve volume, revenue, and profitability targets. - Utilizes consumer, customer, and market insights to influence menu activations, merchandising, promotional, and operational strategies. - Ensures alignment between national strategy and field execution through collaboration with internal stakeholders, distributors, and customer teams. **Management & Development of Local Relationships** - Develops and maintains a comprehensive stakeholder engagement strategy across assigned call points. - Establishes and manages a clear relationship mapping and communication framework that connects customer decision-makers with appropriate Red Bull functional experts. - Builds trusted partnerships with key customer stakeholders to strengthen collaboration, drive alignment, and identify future growth opportunities. - Leads regular business reviews and performance updates with customer leadership, utilizing standardized reporting, scorecards, and insights. - Facilitates cross-functional collaboration between Red Bull and partner's teams to ensure consistent communication, execution excellence, and issue resolution. - Represents Red Bull in customer meetings, industry forums, and strategic planning sessions, serving as a credible and influential business partner. - Creates governance processes, tools, and reporting frameworks that drive accountability, transparency, and consistency across business units. - Champions a customer-first culture while balancing Red Bull's strategic priorities, commercial objectives, and long-term partnership goals. - Works closely with Red Bull Field teams to inform on programing taking place in market. **Budgets/Annual Planning** - Constructs annual Customer Marketing Plan and manages associated funds. - Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets. - Builds out marketing calendar with customer. - Works closely with account leader on forecast/planning for designated market annually and provide monthly updates. **Business Analysis** - Leverages customer, market, and consumer insights to identify growth opportunities, establish priorities, and develop strategic account plans. - Partners cross-functionally to evaluate the return on investment (ROI) of customer investments, including promotional materials, tactics, and communicates key learnings to internal stakeholders. - Leads post-promotion and program analysis to assess effectiveness, uncover actionable insights, and optimize future activation strategies. - Utilizes data sources and category insights, to strengthen business recommendations and drive data-led decision making. - Analyzes account performance, sales trends, and market dynamics to identify risks, opportunities, and actions that accelerate sustainable growth. - Develops fact-based business cases and customer recommendations that drive mutual growth, category leadership, and increased market share. **Business Reviews & Relationships** - Conducts quarterly business reviews to update accounts on business, channel competition, and build plans based on market opportunities, etc. - Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition. - Provides Energy Insights that drive change in promotion, price, or display practices. - Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level. **Communication & Teamwork** - Ability to work cross functionally internally to sell in and execute programs. - Ability to navigate complex account call structure with operators, agencies, and corporate call points. - Uses appropriate communication processes (i.e. Chain Alerts and/or others) to keep field informed of KA programs and initiatives. - Routinely visits DPs to ensure personal contact and open lines of communication. - Communicates regularly and works effectively with all the BU/HQ team. Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to various call points within customer. **Requirements:** - Minimum 5 years Sales and Key Account, National Account Experience with a strong track record of success, preferably in Quick Serve Restaurant Segment with CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries. - Experience calling on this customer strongly preferred. - Strong analytical skills and experience using internal and external data sources (i.e. Circana). - Strong Presentation and Public Speaking Skills. - Excellent communication and active listening skills. - Strong negotiation skills. - Innovative, solution-oriented mindset. - Self-motivated and able to work independently. - Must be extremely proficient in Microsoft Excel and PowerPoint. - Bachelor’s degree preferred. - Must be fluent in English, additional language skills an advantage. **Travel:** 50-60% **Employment Type:** Permanent **Benefits:** Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement ## Skills ### Required - Microsoft Excel - PowerPoint - analytical skills - presentation skills - communication skills - negotiation skills ### Nice to have - Circana - Quick Serve Restaurant Segment - CPG - FMCG --- Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/senior-key-account-manager-ref34528u?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)