# Digital Growth Specialist

**Company**: AIA
**Location**: Hong Kong, Hong Kong
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance
**Wikidata**: https://www.wikidata.org/wiki/Q30255387

**Apply**: https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Digital-Marketing--Consultant--Manager-_JR-71567?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_10ddae36-4d0

## Description

Create connections that move people and business forward at AIA, where your customer insight, commercial expertise, and ideas contribute to helping millions of people live Healthier, Longer, Better Lives.

**About the Role** This role drives digital growth through GEO, SEO, and lead-generation initiatives, optimizes iShop, website content, and digital customer journeys, and owns lead nurturing and website content governance to increase engagement and conversion.

**Roles and Responsibilities:**

- Lead GEO and SEO content strategy and development to improve organic visibility, search relevance, and content discoverability across digital platforms.

- Lead iShop and corporate website lead generation enhancements, including user journey optimization, content improvements, and conversion-focused initiatives.

- Support website content maintenance to ensure information accuracy, regulatory compliance, brand consistency, and a best-in-class user experience.

- Own lead operations, including journey setup, execution coordination, performance monitoring, and ongoing optimization to support lead nurturing and customer engagement.

- Collaborate with internal stakeholders, business units, IT, Compliance, and external partners to deliver effective digital content, platform enhancements, and lead generation initiatives.

- Analyze digital performance, customer journey data, conversion points, and drop-off patterns to identify opportunities for continuous improvement.

- Stay up to date with GEO, SEO, lead generation, MarTech, website, and e-commerce trends to drive innovation and strengthen digital effectiveness.

**Minimum Job Requirements:**

- University degree with minimum 8 years of relevant working experience in the financial services or related industry.

- Good understanding of customer digital behaviors.

- Proven experience in digital, performance marketing, and e-commerce.

- Creative mindset.

- Strong interpersonal and time management skills; able to work under pressure and meet tight deadlines.

- Keen eye for detail; capable of working independently with minimum supervision; ability to multitask.

- Good communication, presentation, and influencing skills.

- Proficient in spoken and written Chinese and English.

## Skills

### Required
- GEO
- SEO
- lead generation
- digital marketing
- e-commerce
- MarTech
- data analysis
- content strategy
- customer engagement
- Chinese

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Source: [Apply at aia.wd3.myworkdayjobs.com](https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Digital-Marketing--Consultant--Manager-_JR-71567?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)