# Content Marketing Analyst

**Company**: Thomson Reuters
**Location**: São Paulo, São Paulo
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing

**Apply**: https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/Brazil-So-Paulo-So-Paulo/Field-Marketing-Content-Analyst_JREQ204571?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/content-marketing-analyst-109b126f-65d/

## Description

We are looking for a Content Marketing Analyst to join our Marketing team in São Paulo, Brazil. As a Content Marketing Analyst, you will play a key role in strengthening our brand presence as a source of knowledge for the legal market.

**Job Summary** You will be responsible for creating content that educates, engages, and generates demand consistently. You will develop and execute an editorial calendar, create content formats, and build a recognised voice in the Brazilian legal ecosystem.

**Key Responsibilities**

- Plan and execute content across various channels, including blog, email, social media, and marketing materials for our legal software business unit.

- Develop articles, guides, e-books, video scripts, and other formats targeting lawyers and law firm managers.

- Adapt technical language from products and law into clear, engaging, and accessible formats.

- Convert customer insights, research, and usage data into case studies, benchmarks, and reference content.

- Collaborate with product specialists and subject-matter experts to validate information and ensure technical accuracy.

- Identify market trends and opportunities based on data and active listening.

- Track performance metrics and propose improvements.

- Conduct tests on formats, channels, and calls-to-action, documenting learnings.

- Support the SEO team and sales area with content aligned with the buyer's journey.

- Manage content for our legal innovation community and customer ambassadors.

- Ensure consistent tone and brand standards across all channels.

- Monitor emerging trends and formats in the B2B professional services market.

**Requirements**

- Consolidated experience in content marketing, writing, or corporate journalism, preferably in B2B.

- Ability to transform technical information into clear narratives.

- Familiarity with data analysis tools and digital marketing metrics.

- Knowledge of SEO principles and editorial calendar management.

- Fluent English.

**Nice to Have**

- Degree in Communications, Journalism, Marketing, or Law.

- Experience creating content for the legal profession or law firms.

- Knowledge of marketing automation tools and CMS.

- Experience producing video, podcasts, or multimedia formats.

**What We Offer**

- Hybrid work model.

- Flexible work arrangements and work-life balance policies.

- Professional development and growth opportunities.

- Competitive benefits package.

- Global culture of inclusion and belonging.

- Opportunities for social impact.

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## Skills

### Required
- content marketing
- writing
- data analysis
- SEO
- editorial calendar management
- English

### Nice to have
- communications
- journalism
- marketing
- law
- marketing automation tools
- CMS
- video production
- podcast production

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Source: [Apply at thomsonreuters.wd5.myworkdayjobs.com](https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/Brazil-So-Paulo-So-Paulo/Field-Marketing-Content-Analyst_JREQ204571?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)