# Digital Experience Manager (Japan)

**Company**: H&M Group
**Location**: Tokyo, Japan
**Experience**: senior
**Job type**: full-time
**Category**: Retail
**Industry**: Retail

**Apply**: https://jobs.smartrecruiters.com/HMGroup/744000161304029-digital-experience-manager-japan-?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/digital-experience-manager-japan-10057b06-8f6/

## Description

As a Digital Experience Manager at H&M Group's COS brand in Japan, you will optimise the customer experience across all online channels.

Key Responsibilities:

- Develop short-term and long-term strategies for the COS site to drive customer acquisition and retention.

- Manage the site calendar for regular refreshes, seasonal campaigns, and promotional activities.

- Create and optimise product copy that communicates campaign mechanisms, product information, and aligns with SEO purposes.

- Analyse site performance and customer behaviour to maximise conversions.

Approach:

- Prioritise customer centricity and understand online customer expectations through data analysis.

- Collaborate with the IT team to improve UX and website functionality.

- Translate product and marketing focuses from global and local teams into site delivery.

Team:

- Report to the Japan E-Commerce Manager and dotted line to the Regional DX Manager.

- Collaborate with the E-Commerce team to establish a customer journey that drives profitable e-commerce.

- Work cross-functionally with other online functions, such as Digital Marketing and Online Merchandising.

Qualifications:

- Previous experience in e-commerce or digital fashion industry preferred.

- Excellent English and Japanese language skills.

- Knowledge of e-commerce tools, such as CMS, BI, and GA/GA4.

- Strong eye for fashion styling and visual standards.

Benefits:

- 25% staff discount on all H&M Group brands.

- H&M Incentive Program (HIP).

- Commuting fee.

- Celebration of Long Service Award.

- Childcare/Family Care Leave.

- Health checkup.

- Wellness benefit (Benefit one).

- Paid leave/Sick leave.

- Volunteer benefit.

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## Skills

### Required
- E-commerce
- Digital Marketing
- Online Merchandising
- CMS
- BI
- GA/GA4
- Japanese
- English

### Nice to have
- Previous experience in e-commerce or digital fashion industry

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/HMGroup/744000161304029-digital-experience-manager-japan-?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)