# Product Marketing Manager

**Company**: Cursor
**Work arrangement**: remote
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://cursor.com/careers/product-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0fddbed3-652

## Description

## About the role

We're looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers.

This is a highly cross-functional, high-impact role. You'll work closely with product, engineering, and GTM to help define what we build _and_ how we bring it to market. You won't just launch features,you'll influence product direction, define positioning, and help developers understand why Cursor matters.

## Responsibilities

### Product Launches

- Own end-to-end go-to-market strategy for new features and major releases

- Write launch materials (blog posts, landing pages, demos, videos)

- Partner with product and engineering to ensure strong product-market fit before launch

### Positioning & Messaging

- Develop clear, differentiated positioning for Cursor and its features

- Turn complex AI + developer workflows into simple, compelling narratives

- Continuously refine messaging based on user feedback and market shifts

### Developer-Focused Content

- Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)

- Showcase real workflows and power-user behaviors,not generic marketing fluff

- Collaborate with the community to highlight authentic use cases

### Go-To-Market Enablement

- Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively

- Provide the right narratives, positioning, and materials to communicate value and win users

- Partner closely with sales, field, and developer relations to understand customer needs objections

- Continuously refine messaging based on real-world feedback and performance

### Growth & Distribution

- Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)

- Work with growth to improve activation, onboarding, and retention messaging

- Run experiments to improve conversion across the funnel

### Customer & Market Insight

- Talk to users regularly to understand needs, objections, and mental models

- Analyze competitors and evolving AI/dev tooling landscape

- Bring insights back into product and marketing decisions

## Requirements

- 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)

- Strong technical intuition,you don't need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience

- Product Instincts - ability to engage in product discussions and push back thoughtfully

- Exceptional communication skills - Ability to simplify complex concepts without dumbing them down

- High ownership: you can take a project from idea → execution → iteration

- Comfort in a fast-moving, ambiguous environment

## Skills

### Required
- product marketing
- product management
- growth
- consulting
- banking
- developer tools
- SaaS
- technical intuition
- communication skills
- product instincts
- exceptional communication

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Source: [Apply at cursor.com](https://cursor.com/careers/product-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)