# Head of Marketing Analytics

**Company**: Zopa
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Employee - Permanent
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.lever.co/zopa/f37c57aa-9b3c-4bb0-80e5-6cd1be81459b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0fd7a17d-f3d

## Description

We're looking for a Head of Marketing Analytics to join our team at Zopa, a bank that's redefining what it feels like to work in finance.

As the Head of Marketing Analytics, you'll play a key part in shaping the function's evolution, helping to build capability, improve ways of working, and establish Marketing Analytics as a strategic capability that informs growth strategy, customer value, and investment decisions across the business.

Your responsibilities will include:

- Partnering with senior stakeholders to solve complex marketing and growth challenges

- Translating strategic business questions into analytical work that drives action

- Leading, coaching, and developing a team of four Marketing Analysts

- Guiding measurement approaches across acquisition, CRM, and growth activity

- Building a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approach

- Defining and championing the long-term vision and strategy for Marketing Analytics

- Improving the maturity of Marketing Analytics frameworks, processes, and capabilities

- Influencing decisions relating to customer acquisition, growth, and marketing effectiveness

- Building strong relationships across Marketing, Growth, and Analytics teams as well as broader product stakeholders

- Ensuring analytical outputs are commercially impactful and actionable

- Maintaining high standards of analytical quality and rigour

To be successful in this role, you'll need:

- Mobile app experience, including app measurement such as attribution, paid acquisition measurement, and linking installs through to activation, retention, and LTV or similar

- Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics, or a closely related field, with exposure to a broad range of marketing measurement requirements across the funnel

- Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics

- Proven track record of leading analysts and enjoying coaching, mentoring, and developing teams

- Ability to operate comfortably between strategic conversations and analytical detail

- Experience improving the maturity of analytics functions rather than simply maintaining established processes

- Strong problem-solving skills, able to break down complex business questions into practical analytical approaches

- Ability to build credibility with senior stakeholders across both marketing and analytics functions

- Technical depth to challenge thinking, review analytical approaches, and maintain analytical standards

- Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction

We offer a hybrid working arrangement, requiring you to come to our London office 2-3 days a week, with the option to work from abroad for up to 120 days a year.

At Zopa, we value diversity and inclusion, and we're committed to building a workplace free from discrimination.

## Skills

### Required
- Marketing Analytics
- Growth Analytics
- Customer Analytics
- Mobile app measurement
- Attribution
- Multi-channel acquisition

### Nice to have
- Background in marketing or media agency environments
- Exposure to customer acquisition attribution
- CRM
- Next best action / lifetime value modelling
- Experience with multi-touch attribution and marketing mix modelling

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/zopa/f37c57aa-9b3c-4bb0-80e5-6cd1be81459b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)