# Assistant Marketing Manager, Mobility

**Company**: Grab
**Location**: Petaling Jaya
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Grab/744000150586969-assistant-marketing-manager-mobility?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0f5fcc49-cc0

## Description

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything.

As the Assistant Marketing Manager - Mobility, you will independently lead the end-to-end planning and execution of integrated mobility marketing campaigns that help grow Grab's Mobility business in Malaysia.

You will work closely with cross-functional teams, including Operations, Commercial, CRM, Analytics, PR, Product, and external agencies. These teams will help translate our goals into applicable, clear Go-To-Marketing (GTM) campaigns.

**Critical Tasks**

- 50% Marketing Communications and Go-to-Market Campaign Lead

- Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning.

- React fast to mid-campaign performance and optimise in between campaign activities.

- Manage reporting across marketing campaigns, using data to lead better campaigns through a test and learn approach.

- 30% Lead Marketing Strategy

- Drive business growth across all target segments through acquisition and retention plans that achieve business targets and build long-term user habits.

- 20% Curate Marketing Insights

- Work with our marketing analytics and consumer research teams to analyse insights into how consumers are using our platform and translate these into campaigns.

**Qualifications**

- Minimum 3 years of experience in marketing or any relevant.

- Experience in mobility, transportation, logistics, e-commerce or related industries.

- Commercial understanding to develop marketing strategies in consideration of our priorities.

- Problem solving mindset by anticipating challenges and proactively propose solutions.

- Experience with above-the-line (ATL) and below-the-line (BTL) touch points.

- Data-driven approach to marketing, using insights and performance metrics to inform decisions and improve campaigns.

- Creative mindset with experience collaborating with creative teams to produce impactful marketing assets.

- Familiarity with AI-powered marketing tools and platforms.

**Life at Grab** We care about your well-being at Grab, here are some of the global benefits we offer:

- Term Life Insurance and comprehensive Medical Insurance.

- GrabFlex, create a benefits package that suits your needs and aspirations.

- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave.

- Confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

- FlexWork arrangements such as differentiated hours.

## Skills

### Required
- marketing strategy
- campaign execution
- data analysis
- problem solving
- creative mindset
- AI-powered marketing tools

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Grab/744000150586969-assistant-marketing-manager-mobility?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)