# Senior Consumer Planner **Company**: Diageo **Location**: Seoul **Experience**: senior **Job type**: full-time **Category**: Marketing **Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Seoul-Korea/Senior-Consumer-Planner_JR1131553?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_0ec3588c-36a ## Description ## Job Description ### Senior Consumer Planner Diageo is home to some of the world's most iconic drinks, with over 200 brands sold in nearly 180 countries. The company crafts brands chosen for life's moments , from everyday connections to landmark celebrations. ### Join our Marketing Team The Marketing team at Diageo are creators, helping to build and nurture some of the world's most loved brands. They craft amazing connections with people around the world to celebrate their brands' legacies and reimagine them for the world today, and into the future. ### About this role The Senior Consumer Planner will report to the Category & Brand Director, Korea, and lead the consumer planning and insights agenda for Korea. The role combines deep consumer understanding, syndicated market data, strategic thinking, and hands-on research leadership to shape portfolio choices, brand strategy, innovation, marketing effectiveness, and future growth opportunities. ### Responsibilities - Own the consumer planning agenda and annual learning plan for Korea, identifying growth opportunities across brands, categories, portfolio, and innovation. - Partner with the Category & Brand Director, Category Managers, and cross-functional stakeholders to shape portfolio strategy, AOP, investment choices, and growth priorities through consumer-led evidence. - Lead end-to-end consumer learning, from brief, research design, and methodology selection to agency management, synthesis, and actionable recommendations. - Translate consumer, shopper, commercial, industry, and cultural insights into clear strategic choices and business implications. - Own the market and industry performance view for Korea, turning syndicated market and retail measurement data into actionable insights. - Develop, pilot, and embed strategic frameworks, learning tools, and best-practice approaches in Korea, working closely with regional and global teams. - Partner on innovation and renovation, leading consumer learning for growth platforms, concepts, pack and product propositions, local validation, and post-launch learning. - Support key business planning routines, portfolio simplification, and growth driver development by bringing a consistent, evidence-based consumer perspective into key business decisions. - Track consumer trends, category dynamics, competitor moves, and social and cultural shifts, leveraging social listening and other emerging data sources. - Drive marketing effectiveness learning, including brand health, campaign evaluation, and performance diagnostics. - Manage consumer planning budgets, research partners, and syndicated data suppliers with strong discipline. - Build consumer-centric capability across the Marketing team through coaching, storytelling, framework deployment, and best-practice sharing. ### Relationships - Category & Brand Director / Category & Brand Managers - APAC Marketing Operations & MarTech (MOM)/ APAC Strategy/ Global Category Teams - Multifunctional teams – particularly Customer Marketing, Commercial Planning, Commercial, Supply, RGM, and Finance. - Research agencies, data and analytics partners, cultural insight partners, media partners, and suppliers. - Korea Leadership Team as required. ### Experience/skills required: - 12+ years of progressive experience in Consumer Planning, Consumer Insights, Market Research, Strategic Planning, or related marketing strategy roles within FMCG, beverage, premium consumer goods, research agency, or strategy consulting environments. - Strong qualitative and quantitative research capability, with hands-on ability to interpret syndicated market data. - Strategic and commercial mindset, with the ability to connect consumer understanding with portfolio strategy, innovation choices, marketing effectiveness, and growth opportunities. - Innovation and portfolio exposure. - Influence and storytelling skills, with the ability to challenge constructively and land insights with senior stakeholders. - Strong project leadership, agency management, and budget discipline. - Curiosity, external orientation, and passion for consumers, culture, and emerging trends. - University degree required, preferably in business, marketing, psychology, sociology, statistics, or a related field; MBA is a plus. - Fluent in Korean and English. ### Working with Us Diageo offers flexibility to support employees in managing their wellbeing and balancing priorities. The company values diversity and aims to create an inclusive culture where everyone can belong, contribute, and strive for their personal best. ## Skills ### Required - Consumer Planning - Consumer Insights - Market Research - Strategic Planning - Korean - English - Qualitative and Quantitative Research - Syndicated Market Data Analysis - Strategic Thinking - Commercial Mindset - Innovation and Portfolio Exposure - Influence and Storytelling - Project Leadership - Agency Management - Budget Discipline ### Nice to have - MBA - Business - Marketing - Psychology - Sociology - Statistics --- Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Seoul-Korea/Senior-Consumer-Planner_JR1131553?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)