# Principal, Marketing Architecture & Strategy

**Company**: Twilio
**Location**: Remote - US
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $141,520 - $208,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/twilio/jobs/7968269?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0eb4c78e-680

## Description

At Twilio, we're shaping the future of communications, all from the comfort of our homes. We're looking for a strategic, bold, creative, and technically-savvy leader to join our Marketing team as Twilio's next Principal, Marketing Architecture & Strategy.

This position serves as the strategic owner for Marketing technology, innovation, and architecture. It serves as a critical bridge between Marketing's vision for growth and technical execution through the Enterprise Technology team.

As the primary liaison between Marketing and Enterprise Technology, you'll work across a broad set of marketing leaders to deeply understand business requirements, define a vision for marketing technology, translate it into clear prioritization for technical teams, hold teams accountable for delivery, and synthesize complex updates into clear reports for leadership.

In this role, you'll:

- Define the strategic vision for Twilio's Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices.

- Be the central point of contact representing marketing's strategic interests across all cross-functional technology initiatives and engagement.

- Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement.

- Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities.

- Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools.

- Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management.

- Serve as a strategic bridge, translating complex technical roadblocks and project 'noise' into clear, concise status reports and escalations for marketing leadership.

Qualifications:

- 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects.

- Strong grasp of modern marketing approaches, including PLG & ABM frameworks.

- Systems thinker who can form a hypothesis, test it with real users, and iterate quickly.

- Ability to use data to justify prioritization decisions and measure the success of pilot programs.

- Elite communication and storytelling; ability to distill high-volume information into executive-level summaries.

- Highly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomes.

- Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps.

- Deep interest in marketing, AI, productivity, and the future of work.

- Comfortable operating in ambiguous and fast-paced environments.

Desired:

- Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).

- Past roles in startups, innovation labs, or skunkworks teams.

- Experience leading technology and process changes or large-scale internal tool adoptions.

- Experience leading significant cross-functional initiatives with minimal oversight.

Travel:

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 10% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer:

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

## Skills

### Required
- Marketing technology
- AI
- PLG & ABM frameworks
- Data analysis
- Communication
- Storytelling
- Project management
- Leadership

### Nice to have
- Experience working on or with AI products
- Past roles in startups, innovation labs, or skunkworks teams
- Experience leading technology and process changes
- Experience leading significant cross-functional initiatives

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/twilio/jobs/7968269?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)