# Marketing Manager, Audience Growth Experience (R5967)

**Company**: Shield AI
**Location**: San Mateo, California
**Work arrangement**: onsite
**Experience**: senior
**Job type**: Full Time Employee
**Salary**: USD 120,000-180,000 per-year-salary
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/shieldai/d2e984b5-1ebd-4a57-800b-b6f7bfc09c0b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0e61fcad-85a

## Description

Shield AI is seeking a Marketing Manager to build and execute the audience growth strategy across first-party social channels and third-party digital communities. This role will develop growth models, identify scalable acquisition opportunities, manage paid-growth levers and budget, and partner with various teams to expand reach, engagement, and influence among key audiences.

## Responsibilities

- Own audience growth analysis across Shield AI's first-party social channels, including LinkedIn, X, Instagram, and YouTube.

- Analyze third-party audience and community behavior across platforms such as Reddit, YouTube, and relevant industry forums.

- Build audience segmentation frameworks to better understand priority personas, content interests, channel behaviors, and acquisition opportunities.

- Partner with Social and Communications teams to inform organic content strategy with performance insights and audience intelligence.

- Manage paid-growth levers and budget to accelerate audience acquisition, engagement, and channel-level performance.

- Track and report on audience growth, engagement, conversion, and retention metrics across channels.

- Identify high-potential communities, creators, conversations, and distribution opportunities relevant to Shield AI's mission and products.

- Develop dashboards, reports, and recommendations that translate data into clear growth actions for Marketing and Communications stakeholders.

- Support testing across creative, copy, targeting, channels, and content formats to improve reach and engagement.

- Monitor platform trends, algorithm changes, and audience behavior shifts to inform channel strategy.

## Requirements

- 3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field.

- Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities.

- Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools.

- Strong analytical skills with the ability to translate data into actionable recommendations.

- Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns.

- Proficiency with analytics, reporting, and dashboarding tools.

- Strong understanding of audience segmentation, channel performance, testing, and growth metrics.

- Excellent communication skills with the ability to present insights clearly to cross-functional stakeholders.

- Strong cross-functional collaborator with the ability to partner effectively with Social, Communications, Creative, and Marketing teams.

## Preferred Qualifications

- Experience in aerospace, defense, national security, advanced technology, or B2B technology.

- Experience with social listening, community intelligence, or creator/influencer analysis tools.

- Experience building executive-ready dashboards or recurring performance reporting systems.

## Additional Information

- Salary: USD 120,000-180,000 per-year-salary

- Full-time regular employee offer package: Pay within range listed + Bonus + Benefits + Equity

- Temporary employee offer package: Pay within range listed above + temporary benefits package (applicable after 60 days of employment)

## Skills

### Required
- growth marketing
- digital marketing analytics
- audience development
- social analytics
- AI-enabled analytics
- content optimization
- marketing workflow tools
- paid social
- paid audience growth
- digital acquisition campaigns
- analytics
- reporting
- dashboarding tools

### Nice to have
- aerospace
- defense
- national security
- advanced technology
- B2B technology
- social listening
- community intelligence
- creator/influencer analysis tools
- executive-ready dashboards
- recurring performance reporting systems

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/shieldai/d2e984b5-1ebd-4a57-800b-b6f7bfc09c0b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)