# Admissions and Marketing Manager

**Company**: Hong Kong University of Science and Technology (HKUST)
**Location**: Clear Water Bay
**Experience**: senior
**Job type**: full-time
**Category**: Education
**Industry**: Education

**Apply**: https://hkust.wd102.myworkdayjobs.com/en-US/HKUST/job/Clear-Water-Bay-Campus-Hong-Kong/Manager--Admissions-and-Marketing----School-of-Business-and-Management--HKUST-EMBA-Program-_JR100723-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0e6147f1-44e

## Description

The Admissions and Marketing Manager drives admissions management, integrated marketing (PR & social media), channel expansion to attract and convert high-caliber senior executive candidates for the EMBA program.

**Key Responsibilities**

- Admissions Strategy & Management: Formulate and execute recruitment strategies; manage the end-to-end admissions funnel including candidate outreach, application screening, interview coordination and candidate conversion.

- Marketing, PR & Social Media Operations: Plan and execute integrated marketing campaigns (digital marketing and events) to elevate brand reputation and candidate acquisition.

- PR & Content Strategy: Draft, edit, and publish high-quality PR articles, thought-leadership pieces, and press materials tailored for senior executive audiences.

- Social Media & Video Channel Management: Oversee and manage official social media platforms, including WeChat Channels, Red Note, and video content production/curation.

- Market Intelligence & Analytics: Track market trends, perform competitor analysis, and deliver data-driven reports on admissions funnels and marketing ROI.

- Channel Expansion & Pipeline Growth: Identify, develop, and diversify innovative recruitment channels (e.g., executive networks, industry associations, KOLs) to expand the prospective student pool and drive lead generation.

**Requirements**

- Education & Experience: Bachelor’s degree with at least 7 years of relevant experience in admissions, marketing, PR, or business development,ideally in executive education, higher education.

- Language Proficiency: Excellent command of written and spoken English and Chinese, with strong Chinese copywriting skills for executive PR and social media content.

- Industry & Market Insight: Deep understanding of the executive education landscape and senior corporate networks in Greater China and Asia.

- Operational Drive: Proven ability to manage multiple priorities independently, work under pressure, and meet performance targets.

- Mobility & Flexibility: Willingness to travel frequently (primarily in Mainland China) and work outside standard office hours/weekends during peak recruitment cycles.

**Benefits**

- Starting salary will be commensurate with qualifications and experience.

- Fringe benefits including annual leave, medical and dental benefits will be provided.

- A gratuity will be payable upon successful completion of contract.

## Skills

### Required
- admissions management
- integrated marketing
- PR
- social media operations
- market intelligence
- analytics
- channel expansion
- pipeline growth
- English
- Chinese

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Source: [Apply at hkust.wd102.myworkdayjobs.com](https://hkust.wd102.myworkdayjobs.com/en-US/HKUST/job/Clear-Water-Bay-Campus-Hong-Kong/Manager--Admissions-and-Marketing----School-of-Business-and-Management--HKUST-EMBA-Program-_JR100723-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)