# AVP, Direct Channel Lead

**Company**: Aviva
**Location**: Markham
**Experience**: senior
**Job type**: full-time
**Category**: Insurance
**Industry**: Finance

**Apply**: https://aviva.wd1.myworkdayjobs.com/en-US/External/job/Markham/AVP--Direct-Distribution-and-Affinity--Personal-Lines-_R-174987?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0dc99fed-5a1

## Description

We are seeking an Assistant Vice President, Direct Channel Lead, to shape and execute Aviva Canada's Direct distribution strategy and drive profitable, sustainable growth across the channel.

The successful candidate will report to the Senior Vice President, Personal Insurance, and lead the cross-functional Direct agenda, strengthen governance and performance management, and advance transformation and continuous improvement initiatives that improve growth, profitability, efficiency, and customer experience.

**Key Responsibilities:**

- Support the development and execution of Aviva Canada's Direct distribution strategy, business plan, and multi-year roadmap

- Lead the cross-functional Direct agenda, partnering across Sales & Service, Digital, Marketing, Product, Pricing, Underwriting, Claims, Technology, Finance, and Performance Management

- Translate financial, customer, sales, service, underwriting, operational, and portfolio data into clear insights, targeted business actions, and recommendations for senior leaders

- Establish and maintain effective channel governance, performance measures, decision forums, and reporting

- Drive portfolio performance and clean-up actions across Direct and relevant Affinity businesses

- Advance the Direct transformation and continuous improvement agenda

- Provide respectful challenge and remove barriers across the cross-functional team

- Lead competitor and market intelligence for the Direct channel

- Support the development and evolution of Direct and Affinity propositions

- Keep stakeholders informed of priorities, progress, decisions, risks, and roadblocks

- Ensure customer interests, fair outcomes, regulatory requirements, and risk management expectations are embedded in channel decisions and change initiatives

- Role model Aviva's values and behaviors, promoting a One Aviva culture

**Requirements:**

- Significant Canadian Personal Insurance experience, ideally including Direct, digital, consumer, or multi-channel insurance

- Strong technical and commercial understanding of Personal Insurance portfolio performance

- Demonstrated experience translating complex channel and portfolio data into strategic priorities, recommendations, and targeted business actions

- Proven ability to lead complex, cross-functional work with shared accountability

- Strong financial and business acumen

- Experience leading transformation, continuous improvement, or strategic initiatives in a dynamic and complex operating environment

- Excellent communication, problem-solving, and decision-making skills

- Strong relationship-building skills and the ability to establish trust and credibility with internal and external partners

## Skills

### Required
- Personal Insurance
- Direct distribution
- Digital
- Marketing
- Product
- Pricing
- Underwriting
- Claims
- Technology
- Finance
- Performance Management

### Nice to have
- Affinity
- partnerships
- bancassurance
- B2B relationship management
- CIP
- FCIP

---

Source: [Apply at aviva.wd1.myworkdayjobs.com](https://aviva.wd1.myworkdayjobs.com/en-US/External/job/Markham/AVP--Direct-Distribution-and-Affinity--Personal-Lines-_R-174987?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)