# Manager, Digital Product Marketing

**Company**: RBC Direct Investing
**Location**: Toronto, Ontario
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://rbc.wd3.myworkdayjobs.com/en-US/RBCGLOBAL1/job/TORONTO-Ontario-Canada/Manager--Digital-Product-Marketing---RBC-Direct-Investing_R-0000191124-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0d875f55-e5a

## Description

RBC Direct Investing is building the next generation of self-directed investing products and experiences. As a Manager, Digital Product Marketing, you will drive the modernization of their website, manage their content management platform, and ensure their web content is optimized for search engines and AI-powered discovery.

**Responsibilities:**

- Drive website transformation initiatives, including page redesigns, content migrations, and platform upgrades

- Support large-scale website projects, such as CMS migration and site-structure optimization

- Partner with Digital and external vendors to deliver website transformation projects on time and within scope

- Day-to-day operation of the content management system, including page creation and publishing workflows

- Serve as a CMS power user and subject-matter expert

- Structure content for discoverability across search engines and AI-powered answer engines

- Conduct content audits and gap analyses to identify opportunities for improvement

- Monitor and report on website performance, including organic traffic and search visibility

- Collaborate with Product, Marketing, Design, and Legal & Compliance teams to align web transformation initiatives with business priorities

**Requirements:**

- 3+ years of experience in web content management, digital marketing, or web experience roles

- Hands-on experience with content management systems, including page templates and workflows

- Strong knowledge of SEO fundamentals, including on-page optimization and technical SEO

- Experience with answer-engine optimization (AEO/GEO) and AI search engines

- Strong analytical skills, including web analytics and reporting dashboards

- Excellent collaboration and stakeholder management skills

**Nice to have:**

- Experience with Adobe Experience Manager (AEM)

- Familiarity with schema markup, structured data, and semantic content modeling

- Knowledge of content personalization, A/B testing, and conversion rate optimization

**What we offer:**

- Competitive compensation and comprehensive Total Rewards Program

- Leaders who support your development through coaching and managing opportunities

- Dynamic, collaborative, and high-performing team

- Opportunity to own the web transformation of RBC Direct Investing's digital presence

## Skills

### Required
- Content Management
- Content Strategy
- Digital Marketing
- SEO
- Web Analytics
- Stakeholder Management

### Nice to have
- Adobe Experience Manager (AEM)
- Schema Markup
- Structured Data
- Semantic Content Modeling
- Content Personalization

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Source: [Apply at rbc.wd3.myworkdayjobs.com](https://rbc.wd3.myworkdayjobs.com/en-US/RBCGLOBAL1/job/TORONTO-Ontario-Canada/Manager--Digital-Product-Marketing---RBC-Direct-Investing_R-0000191124-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)