# Senior Director, Affiliates

**Company**: SoFi
**Location**: NC - Charlotte; CA - San Francisco; NY - New York City
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/sofi/jobs/8011804003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0cf1443c-ef7

## Description

SoFi's Marketing Team is seeking a Senior Director of Affiliate Marketing to provide strategy, vision, and direction for our Affiliate Partnerships business.

This role is a critical leadership position directly responsible for our Lending and Banking verticals, setting the strategy and directly managing a structured team of seasoned Affiliate professionals responsible for Personal Loans, Student Loans, Home Loans, Credit Card, Deposits, Brokerage, and Crypto.

Responsibilities:

- Strategic Leadership: Develop strategy and direction for Lending and Banking areas of our business, driving the overall performance of the Department.

- Portfolio Planning, Initiatives, and Testing: Fully responsible for finalizing business forecasts, test & learn strategies, and identifying new opportunities to meet our goals.

- Business Development: Lead strategic conversations and complex negotiations with senior leadership at external partners focusing on high-impact decisions critical to long-term vision.

- Talent Development: Nurture, develop, and attract talent, including coaching a team of seasoned practitioners.

- Stakeholder Alignment: Drive complex initiatives across multiple stakeholder groups (Product Marketing, Business Unit, Risk, Pricing, Finance, Engineering) to drive business results and forge alignment on business outcomes.

- Innovation: Anticipate factors that could impact outcomes of established strategies and solve abstract challenges across the Business/Function.

Requirements:

- Total Experience: 15+ years of related experience (or 12+ years with a Master's degree).

- Industry Expertise: 10+ years of performance marketing, with a minimum of 5+ years in affiliate and a focus on Financial Services and Lending and/or Banking products.

- Management Expertise: Proven track record of managing high-performing teams including senior managers and other people managers.

- Technical Literacy: Expert understanding of affiliate marketing platforms (Impact, Tableau, Snowflake), affiliate capabilities (Hosted Models, APIs, Lead Gen platforms) and how they fit within the competitive environment.

- Regulatory Knowledge: Deep responsibility for compliance with state and federal regulations as they pertain to lending, banking, and affiliate marketing.

Compensation and Benefits: The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.

## Skills

### Required
- affiliate marketing
- performance marketing
- financial services
- lending
- banking
- Impact
- Tableau
- Snowflake

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/sofi/jobs/8011804003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)