# Manager, Brand Communications

**Company**: Red Bull
**Location**: Santa Monica, California
**Experience**: senior
**Job type**: full-time
**Salary**: $85,600-$128,400
**Category**: Marketing
**Industry**: Beverages

**Apply**: https://jobs.redbull.com/us-en/manager-brand-communications-ref34407f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0c6fc704-823

## Description

The Manager, Brand Communications role involves developing messaging and communications strategies for Brand Marketing initiatives, including new product launches, occasions campaigns, and consumer activations.

The role requires a communications professional with a track record of building media relationships, strong project management skills, and experience with cross-functional collaboration.

**Responsibilities**

- Develop communications plans for brand marketing initiatives, driving cohesive messaging to maximize reach and engagement.

- Craft impactful messages across third-party earned channels, managed, and owned media channels to enhance and solidify brand image.

- Embody Red Bull’s voice, ensuring the brand’s consistent representation in all Marketing, Media Network, and Communications-first activities.

- Serve as the Communications captain or Media Network lead for some Pillars, product launches, and key occasions campaigns throughout the year.

- Integrate product communications opportunities into sports and culture activities.

- Support the Director, Brand Communications as the central point of contact and subject-matter Brand expert to all cross-functional teams across the organization.

**Communication Planning**

- Cultivate and maintain a strong network of traditional and earned social media contacts.

- Identify the appropriate media amplification channels for each project or campaign.

- Generate media coverage from product and brand-centric stories that capitalize on news moments, highlight reasons to consume the product, give wings to people and ideas, fascinate and engage the consumer with the brand and products.

- Create communications tools; may include editorial, photos or other graphical means to illustrate the brand and product in earned media.

- Collaborate with the content team on ideating and commissioning video content for 3rd party earned media channels.

- Pitch media and secure consistent earned coverage for the brand, products and occasions campaigns.

**General Management**

- Maintain systems to track, optimize and forecast campaign successes.

- Track success metrics, set-up campaign reporting and optimization cadence and apply learnings from previous / similar campaigns.

- Produce plan and recap presentations that will be shared among key stakeholders.

- Support the team in maintaining a calendar of all product launches, occasion campaigns and consumer activations.

**Requirements**

- 5+ years of Communications experience required with high-profile brands or agency account management.

- Bachelor's degree in a related field is preferred.

- Track record of delivering results against tight deadlines, while meeting all goals on time and on budget.

- Strong planning, prioritization and project management competencies.

- Ability to work autonomously while understanding the global nature of the brand.

- Self-starter with a passion for innovation and attention to detail.

- Skilled at building relationships and strong collaboration across teams and functions nationally.

- Exceptional communication skills, including written, verbal and presentations.

- Able to travel as needed; work flexible hours/days of week and weekends to be aligned with TBP.

**Benefits**

- Comprehensive Medical, Dental and Vision Plans

- 401k Match

- Family Leave

- PTO & Paid Holiday Schedule

- Pet, Legal, and Life Insurance

- Tuition Reimbursement

## Skills

### Required
- communications planning
- project management
- media relations
- cross-functional collaboration
- brand communications

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/manager-brand-communications-ref34407f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)