# Principal Product Marketing Manager - Public Sector

**Company**: Samsara
**Location**: Remote - DC; Remote - SF Bay Area
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $119,297.50-$210,000 USD
**Category**: Product Management
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/samsara/jobs/8148044?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0c5d5f0b-889

## Description

Samsara is seeking a Principal Product Marketing Manager - Public Sector to own the narrative, positioning, and enablement that will define how Samsara wins in government.

The ideal candidate is someone who wants to build a public sector product marketing motion, not just execute inside one that already exists. This is a remote position open to candidates based in the U.S.

Responsibilities:

- Own public sector positioning and messaging: Develop and evolve Samsara's core narrative for government buyers across federal, state, local, and education segments , grounded in mission outcomes rather than generic product benefits

- Build Samsara's federal go-to-market foundation: Partner cross-functionally to define how Samsara approaches the federal market, including messaging and enablement that reflect our compliance roadmap as it evolves

- Translate compliance into a sales advantage: Understand the FedRAMP authorization process and impact levels , deeply enough to explain it clearly to sales teams and prospects, and to inform internal conversations about authorization strategy and timing

- Drive product and platform launches for public sector: Localize Samsara's launches for a government audience, ensuring messaging reflects agency use cases, procurement realities, and compliance considerations

- Enable sales and channel teams: Build battlecards, objection-handling guides, RFP/RFI response content, and compliance-focused sales collateral that helps account teams and channel partners win competitive government deals

- Support competitive intelligence for public sector: Track how competitors position themselves to government buyers, and translate that intelligence into differentiated Samsara messaging and sales guidance

- Represent Samsara at public sector events and forums: Support flagship industry events and partner conferences with content, speaking support, and thought leadership

Requirements:

- 7+ years of product marketing (or closely related go-to-market) experience, with a meaningful portion of that focused on public sector / government technology marketing (B2G)

- Working knowledge of the FedRAMP authorization process, and general familiarity with adjacent compliance frameworks (e.g., StateRAMP/GovRAMP, NIST 800-53), with the ability to translate them into clear guidance for internal teams

- Proven ability to independently own strategic programs from conception to completion, and to influence cross-functional partners without direct authority

- Exceptional written and verbal communication skills , able to translate complex topics into clear, compelling narratives for technical and non-technical audiences alike

- Bachelor's degree or equivalent practical experience

Nice to have:

- Direct experience supporting a company through a FedRAMP or StateRAMP/GovRAMP authorization process

- Experience marketing connected devices, hardware-enabled, or physical-operations software platforms

- Prior experience in government or a public sector-focused vendor or agency role

- Established relationships within the Carahsoft ecosystem or with other public sector aggregators/resellers

- Experience building a public sector or new-market go-to-market motion from scratch , including positioning frameworks and playbooks designed to scale beyond your own work

## Skills

### Required
- product marketing
- public sector
- government technology
- FedRAMP
- compliance frameworks
- communication skills

### Nice to have
- connected devices
- hardware-enabled software platforms
- physical-operations software platforms
- government or public sector-focused vendor or agency role
- Carahsoft ecosystem

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/samsara/jobs/8148044?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)