# Digital Experience Leader

**Company**: GenScript Biotech Corporation
**Location**: Nanjing, Jiangsu
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://job-boards.greenhouse.io/genscript/jobs/5167986007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0b12353f-bc9

## Description

We are seeking a Digital Experience Leader to define and champion the digital experience vision and roadmap for our organisation.

Key Responsibilities:

- Define and lead the digital experience vision and roadmap

- Oversee delivery of exceptional digital experiences across all platforms and channels

- Lead cross-functional teams to ensure alignment and execution of digital initiatives

- Set and monitor KPIs for digital experience quality, engagement, and conversion

- Drive innovation in personalisation, A/B testing, and user journey optimisation

- Ensure digital experience standards, usability, accessibility, and brand consistency

- Report on digital experience performance and recommend strategic improvements to senior management

Requirements:

- Bachelor's or Master's degree in Digital Marketing, Business, or related field

- 5+ years of experience in digital leadership roles

- Proven track record in digital transformation and experience management

- Strong leadership, communication, and stakeholder management skills

- Deep understanding of digital platforms, analytics, and user experience best practices

- Experience with large-scale CMS and personalisation tools

Preferred Skills:

- Experience in omnichannel digital strategy

- Familiarity with agile methodologies and digital product management

- Knowledge of data-driven marketing and customer journey mapping

Benefits:

- Medical, dental, and vision insurance

- 401(k) retirement plan with company match

- Paid parental leave

- Paid time off policy

- Flexible spending and health savings accounts

- Life and AD&D insurance

- Short- and long-term disability coverage

- Legal assistance

- Supplemental plans

## Skills

### Required
- digital marketing
- leadership
- communication
- stakeholder management
- digital platforms
- analytics
- user experience

### Nice to have
- omnichannel digital strategy
- agile methodologies
- digital product management
- data-driven marketing
- customer journey mapping

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/genscript/jobs/5167986007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)