# Senior Director, Marketing Intelligence & Decision Science

**Company**: Freshworks
**Location**: San Mateo, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $255,000 - $315,000 Base Salary
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Freshworks/744000132685294-senior-director-marketing-intelligence-decision-science?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0b0db3f1-43d

## Description

The Senior Director of Marketing Intelligence & Decision Science will lead the evolution of Freshworks' marketing intelligence and performance ecosystem. This leader will transform how Marketing measures performance, generates insights, predicts outcomes, and drives decision-making across the business.

**Marketing Intelligence & Business Performance**

- Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution

- Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles

- Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations

- Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks

- Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM

**Decision Science, Modeling & Advanced Analytics**

- Build and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planning

- Partner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictability

- Advance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision support

- Establish scalable experimentation and measurement frameworks to improve business decision-making and performance optimization

**Data Strategy & Intelligence Infrastructure**

- Partner closely with IT, Data Engineering, RevOps, and Business Systems teams to evolve scalable data architecture and trusted data foundations

- Define the business logic, measurement strategy, semantic layers, and intelligence frameworks that power executive reporting and operational decision-making

- Improve data quality, transparency, accessibility, and confidence across Marketing and GTM performance reporting

- Help shape the future-state intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platforms

**Operational Excellence & Business Rhythm Transformation**

- Evolve business operating rhythm support from reactive reporting toward proactive, insight-led performance management

- Modernize WBR, MBR, and QBR processes to improve executive visibility, decision-making, accountability, and alignment

- Drive automation and simplification of reporting, analytics, and business insight generation

- Reduce dependency on manual reporting processes and fragmented data workflows

**Leadership & Organizational Development**

- Build and lead a high-performing team spanning analytics, performance measurement, and decision science capabilities

- Foster a culture of curiosity, experimentation, accountability, continuous improvement, and business partnership

- Develop organizational capabilities in AI-enabled analytics, modern measurement practices, and data-driven decision-making

- Influence cross-functional stakeholders at all levels of the organization through strong executive communication and partnership

**QUALIFICATIONS**

- 12+ years of experience across Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, Business Intelligence, or related disciplines within complex B2B SaaS or enterprise technology environments

- Proven experience leading and modernizing high-performing analytics, intelligence, or performance measurement organizations

- Strong experience building scalable measurement frameworks, forecasting models, attribution methodologies, experimentation programs, and executive performance reporting

## Skills

### Required
- Marketing Analytics
- Revenue Intelligence
- Decision Science
- GTM Strategy
- Business Intelligence
- Predictive Modeling
- Forecasting
- Segmentation
- Attribution
- Propensity Scoring
- Experimentation
- Scenario Planning
- AI
- Machine Learning

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