# Regional Marketing Commercial Governance Lead

**Company**: Ford
**Location**: Thailand
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Automotive

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/73656?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
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## Description

The Regional Marketing Commercial Governance Lead (GSR8) serves as the commercial backbone, agency SOW process driver, fiscal steward, and compliance anchor across International Markets Group (IMG).

Operating across a diverse footprint spanning Australia, New Zealand, ASEAN, South Africa, Middle East, and Asia Pacific Direct Markets (APDM), the role bridges enterprise financial rigor and regional marketing execution.

The primary, most consuming accountability of this role is commanding the end-to-end Agency Scope of Work (SOW) business planning lifecycle.

## Responsibilities

- Commands the end-to-end annual Agency Scope of Work (SOW) planning lifecycle across IMG.

- Establishes master project schedules, critical milestone gates, deliverables roadmaps, and stakeholder alignment cadences across Central IMG, national sales companies (NSCs), direct distributors, and agency executive leadership.

- Serves as the single authoritative regional SPOC bridging Ford Central, local market marketing directors, and agency commercial leadership (WPP, VML, Ogilvy, Mindshare).

- Directs the multi-market scope reconciliation process across all 7 markets.

- Authorises standardized SOW planning placemats, staffing summaries, FTE allocations, and resource matrices across creative, production, and digital agency partners.

- Directs the semi-annual agency evaluation process (mid-year and year-end) across all markets.

- Acts as the commercial gatekeeper monitoring agency master workplans against contracted SLAs.

- Directs end-to-end purchasing workflow for Central Marketing Communications and Fixed Marketing budgets (~5-year Business Plan horizon).

- Serves as the primary regional Lead for the Management Control Review Process (MCRP) across Marketing Communications.

- Acts as administrative conduit connecting Central with distributor regional hubs (Dubai, Pretoria, Bangkok).

## Qualifications

- 7–10 years of progressive experience in commercial agency governance, agency management, marketing operations, or budget controllership within a multinational corporate environment, automotive OEM, regional distributor, or Tier-1 advertising agency network.

- Demonstrated mastery of leading end-to-end Agency Scope of Work (SOW) lifecycles: multi-market project management, market-center scope reconciliations, eliminating duplicated retainers, authoring SOW placemats, analyzing staffing rate cards, managing fee reconciliations, running semi-annual agency evaluations, and calculating performance bonuses (GAMT).

- Demonstrated track record of directly managing complex marketing budgets ($10M+), purchase order lifecycles (SAP / Ariba / Coupa), accruals, financial audits, and agency SOW reconciliations across multiple international operating entities.

- Proven track record as Lead for Management Control Review Processes (MCRP), SOX compliance frameworks, internal auditing, and corporate governance standards.

- Ability to act as an authoritative regional SPOC - enforcing compliance, budget caps, and agency governance rules diplomatically but firmly across senior country marketing directors and external agency executives.

- Exceptional process design and execution capability; ability to develop, document, roll out, and rigorously enforce structured commercial and governance workflows across cross-cultural teams.

- Strong written and verbal English communication skills; ability to synthesize complex financial allocations, agency fee structures, and compliance audits into clear, actionable executive summaries.

- High-energy, proactive self-starter with the organizational resilience and autonomy to manage high-volume commercial governance operations with minimal daily supervision.

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## Skills

### Required
- commercial agency governance
- agency management
- marketing operations
- budget controllership
- SAP
- Ariba
- Coupa
- financial audits
- internal controls
- SOX compliance

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