# Category Site Merch Lead, Refresh

**Company**: Target
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $95,000.00 - $171,000.00
**Category**: Product Management
**Industry**: Retail

**Apply**: https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/Sr-Manager-Site-Merch-Category-Refresh--Apparel---Accessories_R0000475363?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_0a147e1e-98d

## Description

Working as a Category Site Merch Lead, Refresh at Target means helping families discover the joy of everyday life. You will lead end-to-end execution of Category Refreshes, ensuring every refresh is executed with rigor, quality, and adherence to established methodology.

Responsibilities:

- Lead end-to-end execution of Category Refreshes , from persona definition and experience diagnostic through strategy development and Fact Pack delivery.

- Ensure every refresh is executed with rigor, quality, and adherence to established methodology; manage timelines, milestones, and personal accountability for all deliverables.

- Produce polished, enterprise-ready Fact Packs that are actively utilized across Digital, Marketing, Merchandising, and partner teams.

- Build detailed guest personas for each category.

- Conduct funnel analysis and customer journey mapping to identify where guest needs are met and where friction or unmet opportunity exists.

- Build comprehensive diagnostics that assess how Target's current digital experience satisfies the needs of the identified guest.

- Translate diagnostic findings into prioritized, cross-funnel strategies with clear guest rationale and measurable expected outcomes.

- Create executive-ready storytelling and presentations; communicate findings and refresh results broadly across the organization to drive action.

- Track and report refresh impact at the quarterly and annual level; define KPIs and close measurement gaps so refresh value is fully credited across the organization.

Requirements:

- 4-year college degree or equivalent experience.

- 6+ years in ecommerce, digital strategy, site merchandising, category management, analytics, or a related field.

- Demonstrated ability to lead complex, cross-functional initiatives and develop structured strategic artifacts.

Desired Skills:

- Analytics: Deep proficiency conducting category and funnel analysis; experience with Adobe Analytics, DOMO, and basic SQL.

- Communication & Storytelling: Ability to synthesize multi-phase research into clear narratives and present to varying levels of leadership.

- Guest Insights: Skilled in persona development, customer journey mapping, and translating behavioral data into strategic direction.

- E-commerce Expertise: Strong command of digital customer journeys, site experience optimization, and full-funnel performance drivers.

- Strategic Analysis: Experienced developing business cases, prioritization frameworks, and enterprise-ready deliverables grounded in data.

- Cross-Functional Influence: Able to drive alignment and action across partner teams without direct authority.

- Project Management: Manages multiple workstreams simultaneously with strong accountability for quality and timeliness.

## Skills

### Required
- Adobe Analytics
- DOMO
- SQL
- Ecommerce
- Digital Strategy
- Site Merchandising
- Category Management
- Analytics

### Nice to have
- Communication & Storytelling
- Guest Insights
- E-commerce Expertise
- Strategic Analysis
- Cross-Functional Influence
- Project Management

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Source: [Apply at target.wd5.myworkdayjobs.com](https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/Sr-Manager-Site-Merch-Category-Refresh--Apparel---Accessories_R0000475363?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)