# Growth Marketer

**Company**: Dovetail
**Location**: Sydney
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/dovetail/21b93d7c-f871-474f-89f4-962aa93e5b77?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_094821af-81b

## Description

As a Growth Marketer at Dovetail, you will partner with various teams to build the company's acquisition and lifecycle growth engine.

You will own paid acquisition and email end-to-end, from channel strategy and budget allocation to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance.

Key responsibilities include:

- Owning paid acquisition, including setting channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and selected emerging channels.

- Running campaigns hands-on, building and optimizing campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths.

- Building email and lifecycle marketing journeys that move prospects from first signal to qualified opportunity.

- Turning performance into better creative by partnering with Creative and Product Marketing.

- Improving the post-click journey by partnering with Web to ship landing pages, forms, and conversion experiments.

- Building a high-velocity testing practice, setting clear hypotheses and decision rules before launch.

- Connecting spend to pipeline by partnering with Revenue Operations and Data to build trustworthy tracking, attribution, dashboards, and feedback loops.

- Building an AI-powered growth system by designing and operating workflows, prompts, agents, and tooling.

Requirements and skills:

- Paid acquisition depth, with experience in growth or performance marketing, ideally in B2B SaaS.

- Email and lifecycle depth, with experience building segmented B2B journeys.

- Commercial ownership, with a track record of managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue.

- AI fluency as a craft, with hands-on experience with modern AI tools.

- A systems and tooling builder, comfortable owning the paid and lifecycle stack end-to-end.

- Strong analytical judgment, able to interrogate funnel data and turn performance readouts into clear decisions.

- Creative taste, able to judge message, hook, visual, offer, and landing-page experience.

- Hands-on in the weeds, able to audit accounts, build audiences, write ads, inspect tracking, review landing pages, pull data, and ship tests.

- A strong cross-functional collaborator across various teams.

- Bias to action, preferring to launch disciplined tests and learn from real behavior.

Benefits include equity for everyone, competitive base salary plus options, a place to do your best work, built-in connection, learning and thriving opportunities, time to recharge, generous parental leave, and more.

## Skills

### Required
- paid acquisition
- email and lifecycle marketing
- commercial ownership
- AI fluency
- analytical judgment
- creative taste
- cross-functional collaboration

### Nice to have
- Google Ads
- LinkedIn Ads
- Google Analytics
- Segment
- HubSpot
- Salesforce
- SQL
- product analytics platform

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/dovetail/21b93d7c-f871-474f-89f4-962aa93e5b77?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)