# Product Marketing Manager - Credit

**Company**: Plaid
**Location**: San Francisco
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full time
**Salary**: $160.8K - $240K
**Category**: Product Management
**Industry**: Finance

**Apply**: https://jobs.ashbyhq.com/plaid/5b5ff8c1-f0c2-41b6-958a-dad63a71d784?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_08fe1648-aef

## Description

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life.

The Credit Product Marketing team is focused on driving GTM success for new and existing Credit products. As a Product Marketing Manager for Credit at Plaid, you'll be the right hand of the Credit product team , owning how we bring Credit products to market from alpha through GA.

**Responsibilities**

- Product-Market Fit: Independently own market signal gathering for the Credit product area , synthesizing customer feedback, competitive intelligence, pricing signals, and TAM analysis.

- Customer Comprehension and Advocacy: Independently develop and maintain ICPs for the Credit product area.

- Messaging and Positioning: Own messaging and positioning for the Credit product area end-to-end.

- GTM Strategy and Execution: Create and drive GTM strategy and launch plans for Credit products.

- Sales and GTM Enablement: Independently own all GTM and sales enablement for the Credit product area.

**Qualifications**

- 8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company.

- Outstanding written, storytelling and visual communication skills – comfortable developing marketing and sales content that resonates with lenders.

- Exceptional ability to conceptualize and execute integrated marketing campaigns.

- Desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value.

- Strong presence and verbal communicator.

Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). The estimated base salary for this role is $160.8K – $240K, with additional compensation in the form of equity and/or commission.

## Skills

### Required
- product marketing
- strategic GTM
- B2B software
- marketing campaigns
- cross-functional partnerships

### Nice to have
- Credit/Lending experience

---

Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/plaid/5b5ff8c1-f0c2-41b6-958a-dad63a71d784?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)