# Medical Channel Strategy and Engagement Lead **Company**: Pfizer **Location**: New York - New York City **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $230,900.00 to $384,800.00 **Category**: Healthcare **Industry**: Healthcare **Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/United-States---New-York---New-York-City/Medical-Channel-Strategy-and-Engagement-Lead_4966007-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_08f6c689-018 ## Description The Medical Channel Strategy and Engagement Lead is responsible for leading a group that is therapeutic area-aligned across Oncology, Primary Care, Specialty, and Vaccines. They are accountable for creating a comprehensive omnichannel strategy for priority medicines and vaccines that seamlessly integrates digital platforms, audience journey development, channel mix selection, and precision and personalized digital dissemination of scientific content across all Pfizer therapeutic areas. **Role Responsibilities:** - Lead a team of medical channel experts to deliver and execute medical channel and digital engagement strategies across all priority Pfizer medicine(s) / therapeutic area. - Drive teams through the planning, conceptualization, production, and implementation of scientific omnichannel journeys leading to personalized and precise engagement across externally-facing medical channels. - Serve as key member of the Medical Channel Excellence Leadership Team and point of escalation for issues raised pertaining to digital engagement and channel optimization. - Navigate a complex ecosystem of colleagues across geographical and functional lines to establish best practices for dissemination of science through optimal channels. - Leads strategic direction including business performance and financial management related to the design, development, and deployment of medical omnichannel framework. - Oversees and manages people, technological and financial resources, within the Medical Channel Excellence Team. - Provide subject matter leadership by leveraging scientific expertise as well as pertinent technical/operational knowledge across various Medical Leadership Teams. - Possesses an expert level of knowledge and understanding of the external HCP marketplace and anticipates the HCP requirements within each of the TAs/priority assets. - Influences senior management decisions that have an impact on business direction. - Anticipates, oversees, and influences change that has a transformational impact on a Omnichannel Strategies across Medical Affairs. - Lead the design and development of infrastructure to support medical omnichannel framework. - Enhance cross channel integration through Pfizer and 3rd partner channels. - Serve on cross enterprise and cross functional committees as needed. - Liaise with legal, compliance and governance on processes and issues related to omnichannel deliverables. - Stay current on Global and local regulations/guidance that impact engagement with and delivery of medical information to external healthcare professionals and patients. - Stay current on all relevant Pfizer SOPs and US guidance documents. - Lead a team of medical channel experts to optimize digital/social channel performance, introduce new capabilities on existing channels, and activate strategically aligned additional medical channels. - Monitor activity and performance of all medical digital and social channels to elevate the digital medical ecosystem aligned with medical strategy and enhanced engagement experience. - Oversee paid media for medical media buys including vendor management and partnerships. **Basic Qualifications:** - Advanced scientific degree (PhD, PharmD, etc.) - Minimum 7+ years pharmaceutical industry with 2+ years’ experience in Medical Affairs/Scientific Publications/Medical Communications Agency - Experience in representing a function within a matrix organization through a strong track record of excellent presentation, customer facing, and interpersonal skills. - Direct external vendors and manage budgets, timelines, and quality of deliverables. - Strong track record of written and oral communication skills to develop and present scientific information to varied audiences. - Quickly build rapport and credibility with key internal and key external stakeholders through strong interpersonal skills. - Strong organizational skills to track numerous tasks for multiple simultaneous projects in a deadline-oriented environment. - Experience in global medical strategy development, scientific planning/communications, and understanding of applicable regional legal and regulatory requirements. - Knowledge of omnichannel, including diverse channel and HCP specific channel and content requirements. - Experience with activating new channels and capabilities to amplify medical engagement through digital channels. - Expertise in scientific data interpretation and converting that understanding to develop scientific omnichannel journeys. **Preferred Qualifications:** - Advanced degree (MBA or similar). - Experience in various functions including Marketing, Digital Communications, or Life Sciences. - Experience leading complex, cross-functional teams in developing omnichannel strategy. - In-depth knowledge of healthcare industry trends and evolving digital delivery methods for scientific information to HCPs. **Non-Standard Work Schedule, Travel or Environment Requirements:** - Travel as required, up to 20% of role ## Skills ### Required - omnichannel strategy - digital engagement - medical communications - scientific data interpretation - channel optimization ### Nice to have - MBA - Marketing - Digital Communications - Life Sciences - cross-functional team leadership --- Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/United-States---New-York---New-York-City/Medical-Channel-Strategy-and-Engagement-Lead_4966007-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)