# Senior Product Manager, Web (Narrative/Content)

**Company**: Intercom
**Location**: London, England
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/intercom/jobs/6758904?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_08d8edc7-e08

## Description

As a Senior Product Manager on the Web team, you'll bring Fin and the Intercom Suite's story to life through world-class web experiences. Your work will showcase our products, tell our brand story, and communicate our vision for the future of AI customer service.

This is a highly visible role with real impact on how prospects and customers understand who we are, what we build, and why it matters.

Our ideal candidate has a product marketing background or strong experience communicating narratives through digital experiences. You're a doer - driving projects forward, making crisp decisions, and ensuring every launch meets Intercom's high bar for design, clarity, and craft.

Key responsibilities include:

- Lead end-to-end delivery of high-quality narrative and storytelling pages, from concept to launch.

- Translate messaging into web experiences: take positioning and messaging guides and shape them into compelling, differentiated pages.

- Own what ships: make clear, timely decisions; guide your team through ambiguity; and ensure everything launched meets a very high standard.

- Collaborate across functions: work with designers, engineers, PMMs, and brand studio partners to bring stories to life on the web.

- Bring a strong eye for narrative and copy: ensure content is clear, engaging, and aligned with our company positioning and goals.

- Drive progress and urgency: move quickly while maintaining excellence in craft and execution.

- Measure and improve impact: track how narrative pages perform and optimize for engagement, comprehension, and conversion.

What skills do I need?

- Experience in product management or product marketing, with a track record of delivering impactful digital storytelling.

- Strong ability to communicate narratives through web, translating positioning into content structures, flows, and copy feedback.

- Exceptional collaboration and communication skills - comfortable aligning diverse stakeholders and presenting work to executives.

- A strong design eye: able to identify what makes a page visually compelling and partner effectively with designers.

- Attention to detail - from copy to layout to functionality - you set a high bar and uphold it.

- Ability to thrive in a fast-moving, high-standards environment; you move with urgency and adapt to change.

- A passion for marketing and branding, and for shaping how cutting-edge products are experienced online.

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

- Competitive salary and equity in a fast-growing start-up

- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen

- Regular compensation reviews - we reward great work!

- Pension scheme & match up to 4%

- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents

- Flexible paid time off policy

- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones

- If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too

- MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done

## Skills

### Required
- product management
- product marketing
- digital storytelling
- collaboration
- communication
- design
- attention to detail
- urgency
- adaptability
- marketing
- branding

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/intercom/jobs/6758904?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)
