# Marketing M&A Strategy & Integration

**Company**: Salesforce
**Location**: Atlanta, Georgia
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Georgia---Atlanta/Manager--Marketing-M-A-Strategy---Integration_JR364844?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_089280d1-8d2

## Description

Join Salesforce's Marketing M&A Strategy & Integration team and help shape how acquired companies become part of Salesforce's business and go-to-market ecosystem.

In this role, you will support marketing due diligence, develop go-to-market strategies, and help drive the integration of acquired businesses.

**Responsibilities**

- Support marketing due diligence for potential acquisitions, evaluating marketing organizations, GTM strategies, programs, budgets, pipeline performance, and operational capabilities.

- Conduct qualitative and quantitative analyses to assess marketing performance, identify risks, and evaluate opportunities for growth.

- Synthesize findings into clear recommendations and executive-ready diligence materials.

- Support the development and execution of go-to-market strategies for acquired companies, including positioning, product launches, demand generation, and sales enablement.

- Own assigned marketing integration workstreams, coordinating deliverables, milestones, risks, and cross-functional dependencies.

- Partner with Marketing, Sales, Product, Finance, Corporate Development, and acquired company teams to align priorities and drive integration activities.

- Support marketing operating model decisions, resource planning, integration investments, and identification of potential synergies.

- Identify integration risks and recommend mitigation strategies while balancing Salesforce priorities with the acquired company's existing business and GTM motion.

- Develop and maintain integration plans, executive updates, milestone trackers, and decision-support materials.

- Coordinate cross-functional meetings, document decisions, manage action items, and drive accountability for key deliverables.

- Identify opportunities to improve and standardize Marketing M&A processes, tools, and integration frameworks.

- Manage competing priorities across multiple acquisitions in a fast-paced, evolving environment.

**Requirements**

- Experience in marketing, GTM strategy, business operations, or a related function.

- Understanding of enterprise software business models and how Marketing, Sales, Product, and Customer Success work together to drive growth.

- Familiarity with marketing functions such as product marketing, demand generation, events, communications, or marketing operations.

- Strong analytical and problem-solving skills, with the ability to evaluate complex business issues and develop actionable recommendations.

- Experience working with financial and operational metrics, budgets, and business performance data.

- Ability to translate detailed analyses into clear insights and recommendations for different audiences.

- Interest in mergers and acquisitions, corporate strategy, and business integration.

- Understanding of the acquisition lifecycle, due diligence, integration planning, or organizational change is a plus.

- Ability to connect marketing activities and investments to broader business objectives.

- Ability to build strong relationships and work effectively across teams, functions, and leadership levels.

- Comfortable navigating ambiguity, influencing stakeholders, and driving alignment without direct authority.

- High EQ, low ego, strong initiative, and a collaborative approach to problem-solving.

- Strong written and verbal communication skills, with the ability to synthesize complex information clearly and concisely.

- Experience developing presentations, business recommendations, and executive-ready materials.

- Ability to communicate effectively with both working teams and senior leadership.

- Experience supporting or managing complex, cross-functional initiatives.

- Strong organizational skills, attention to detail, and ability to manage multiple priorities and deadlines.

- Ability to take ownership of assigned workstreams, identify risks, recommend solutions, and drive deliverables to completion.

- 2–5 years of relevant experience in marketing, GTM strategy, business operations, management consulting, corporate development, or a related field.

- Strong proficiency in Google Workspace, spreadsheets, and presentation development.

- Ability to quickly learn collaboration and project management tools.

- Bachelor's degree or equivalent practical experience.

- Travel up to 15%.

- Ability to collaborate effectively with distributed teams.

**Benefits**

- Time off programs

- Medical, dental, vision

- Mental health support

- Paid parental leave

- Life and disability insurance

- 401(k)

- Employee stock purchasing program

## Skills

### Required
- marketing
- GTM strategy
- business operations
- analytical skills
- problem-solving
- communication skills
- project management

### Nice to have
- enterprise SaaS
- AI
- emerging technology
- M&A
- integration
- strategic transformation
- Salesforce

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Source: [Apply at salesforce.wd12.myworkdayjobs.com](https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Georgia---Atlanta/Manager--Marketing-M-A-Strategy---Integration_JR364844?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)
