# Principal Growth Marketing Manager - SEO/GEO

**Company**: Datadog
**Location**: New York, NY
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $143,000-$190,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/datadog/jobs/8180681?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_070da1c3-3da

## Description

Datadog is seeking a strategic and data-driven Principal Growth Marketing Manager – SEO/GEO to lead organic growth through content and off-page strategy.

This role is centered on defining content creation, distribution, and discovery across traditional search engines and emerging AI/LLM platforms.

You will partner closely with Website Experience, Product Marketing, and Engineering to identify and execute on content opportunities that drive measurable traffic and pipeline impact.

Responsibilities:

- Own Datadog’s content-led SEO/GEO strategy, defining topics, formats, and ecosystems that drive measurable growth in traffic and pipeline

- Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life

- Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content to improve AI-driven discoverability

- Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives

- Partner closely with the Website Experience team to ensure content is effectively surfaced, indexed, and performant

- Create and contribute to high-impact content, setting the standard for quality and SEO performance

- Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog

Requirements:

- 10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment

- Proven track record of growing qualified organic traffic and visibility through content strategy

- Highly analytical and comfortable working in large datasets to identify trends, diagnose performance shifts, and quantify opportunity

- Hands-on experience using enterprise SEO tools such as Conductor and Profound

- Strong understanding of how traditional search is evolving

- Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred

Benefits:

- Generous and competitive benefits package

- New hire stock equity and employee stock purchase plan

- Continuous career development and pathing opportunities

- Employee-focused best-in-class onboarding

- Internal mentor and cross-departmental buddy program

- Friendly and inclusive workplace culture

## Skills

### Required
- SEO
- Growth Marketing
- Content Strategy
- SQL
- Conductor
- Profound

### Nice to have
- Spanish

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/datadog/jobs/8180681?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)