# Loyalty Program Strategist - Freelance - Remote

**Company**: Right Side Up
**Location**: Austin, TX
**Work arrangement**: remote
**Experience**: senior
**Job type**: contract
**Category**: Marketing
**Industry**: Consulting

**Apply**: https://jobs.lever.co/rightsideup/1d37428b-cd32-45d3-b46e-459d493c42da?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_06abf66e-3d4

## Description

Right Side Up is seeking freelance Loyalty Program Strategists to help clients design, evaluate, and scale loyalty programs that drive real business growth.

This is a niche, senior specialty role requiring experience building and shipping loyalty programs at leading brands across B2B, B2C, and marketplace models.

## Responsibilities

- Audit existing loyalty or rewards programs, including mechanics, redemption structures, and unit economics.

- Evaluate whether a loyalty program is the right growth lever for a given business, product, or customer segment.

- Design loyalty program strategy and mechanics tailored to B2B, B2C, and marketplace business models.

- Build the business case connecting loyalty investment to retention, repeat behavior, and revenue growth.

- Assess customer behavior, segmentation, and what motivates a given audience to take action.

- Benchmark against competitors and comparable loyalty programs.

- Partner closely with product, marketing, and finance stakeholders to align on scope, priorities, and tradeoffs.

- Translate strategy into a clear, execution-ready framework or proposal.

- Define success metrics and measurement frameworks for new or evolved loyalty programs.

- Advise on program structure, including tiering, earn/burn mechanics, and personalization.

- Present findings and recommendations to senior stakeholders.

- Stay current on loyalty and retention best practices across industries and business models.

## Requirements

- 8+ years designing and building loyalty programs, ideally across B2B, B2C, and/or marketplace businesses.

- Track record evaluating the unit economics and business case behind loyalty investments.

- Strong blend of product and marketing instincts.

- Comfortable operating cross-functionally with product, engineering, and finance stakeholders.

- Experience translating strategy into frameworks that product and engineering teams can execute against.

- Hands-on operator who has shipped loyalty programs.

- Comfortable in open-ended, evaluative engagements.

## Tools & Platforms

- Familiarity with loyalty and rewards platforms such as Yotpo, Smile.io, Annex Cloud, Bond, or custom-built systems.

- CRM and lifecycle marketing tools.

- Analytics platforms for cohort, retention, and unit economics analysis.

## Skills

### Required
- loyalty program design
- unit economics analysis
- product and marketing instincts
- cross-functional collaboration
- strategy translation
- hands-on operations

### Nice to have
- familiarity with loyalty and rewards platforms
- CRM and lifecycle marketing tools
- analytics platforms

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/rightsideup/1d37428b-cd32-45d3-b46e-459d493c42da?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)