# Digital Marketing Manager

**Company**: Clifford Chance
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Legal

**Apply**: https://jobs.smartrecruiters.com/CliffordChance/744000144056611-digital-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/digital-marketing-manager-05fba7d3-d9c/

## Description

As Digital Marketing Manager, you will support our digital marketing efforts across all our digital channels, planning and executing a connected and comprehensive strategy that drives further growth and engagement for our brand and firm across our markets.

You will play a key part of the digital team, interacting and consulting with the wider Brand Communications and Public Affairs team on a global and regional level.

Responsibilities:

- Delivering the digital marketing strategy across web, social, data, CRM, email and paid media.

- Leading end-to-end digital marketing campaigns and major digital projects aligned to the firm’s strategic growth priorities.

- Partnering with offices, practice areas, groups and functions to drive business growth, brand awareness and client engagement.

- Working with internal and external technology, HR and supplier teams to support the rollout and optimisation of digital platforms.

- Leading cross-functional teams across web, social, data and email to deliver connected, insight-led campaigns with clear objectives and success measures.

- Embedding a digital-first mindset across integrated marketing communications, ensuring online and offline activity is aligned.

- Owning the digital user experience, ensuring the right content reaches the right audience at the right time.

- Using data and insights to optimise campaigns, improve processes, increase speed to market and drive ROI.

- Advising business areas and offices on best-practice digital channels, tools and methodologies.

Strategy:

- Own and deliver key elements of the digital marketing strategy and roadmap, driving best practice across all digital channels.

- Develop campaign plans and strategies that support business priorities and measurable outcomes.

- Contribute to the digital roadmap, ensuring the firm remains innovative and ahead of market trends.

- Champion an omni-channel approach, underpinned by data, insights and a premium user experience.

Execution:

- Work with channel leads to deliver impactful activity across web, social, email, CRM and paid media.

- Lead key web and social projects that strengthen the firm’s digital presence.

- Manage global social media channels, ensuring content follows best practice across LinkedIn, YouTube, X and Instagram, including community engagement and reporting.

- Oversee the design and build of key website landing pages.

- Use performance data to continually optimise campaigns and digital activity.

Consultation:

- Act as the main digital marketing contact for key business and geographical areas, advising on effective digital approaches and championing a digital-first mindset.

- Deputise for the Digital Marketing Lead where required, including in senior stakeholder presentations and forums.

- Shape campaign strategy and align partners, practice leaders and functional specialists around measurable outcomes.

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## Skills

### Required
- digital marketing
- SEO/GEO
- audience targeting
- engagement strategies
- marketing tools
- CMS
- web architecture
- design
- Adobe martech stack
- social media
- email marketing
- CRM
- analytics
- data analysis
- project management
- stakeholder management

### Nice to have
- agency or large matrix organisation experience

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/CliffordChance/744000144056611-digital-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)