# Senior Manager, Global Creator Programs

**Company**: Twitch
**Location**: Seattle, WA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $115,600-$160,000
**Category**: Product Management
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/twitch/jobs/8931458002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_04f78294-1ba

## Description

## About the Role

The Sr. Global Creator Programs Manager owns the end-to-end execution of Twitch's global scaled creator activation program. You'll build and operate the program's infrastructure, work with a distributed team of regional community leads, and drive creators toward meaningful retention milestones. Working cross-functionally with Partnerships, Product, Engineering, Business Development, and Marketing, you'll deliver against ambitious membership and retention targets, then report program performance to senior leadership.

## Responsibilities

- Own the operational strategy and execution of the scaled retention program: community infrastructure, progression systems, and cohort-based programming

- Work closely with a team of contract-based regional community leads driving community operations, programming facilitation, and cohort support across priority markets

- Design and run rolling cohort programs, including facilitator management and educational programming (webinar series, office hours)

- Develop and execute regional go-to-market plans to drive program membership and creator activation

- Own the creator verification pipeline, ensuring participants meet eligibility criteria and represent active, authentic creators

- Define, track, and report program success metrics: membership, conversion, retention milestones, and time-to-graduation

- Identify and mitigate program risks early, iterating on program design based on creator feedback and performance data

## Requirements

- 6+ years in program management, community operations, or creator/influencer ecosystem roles (or equivalent experience)

- A track record of building and scaling programs from early stage to thousands of participants

- Experience working across distributed teams, including contractors or vendor relationships across multiple regions

- Strong operational skills: building systems, processes, and workflows that scale, and partnering effectively across Product, Engineering, Marketing, and Partnerships

- A data-driven mindset, with comfort using AI and automation tools to improve program efficiency without compromising creator experience

- Excellent written and verbal communication: writing effective narratives and presenting program strategy to Directors and VPs

## Benefits

- Medical, Dental, Vision & Disability Insurance

- 401(k)

- Maternity & Parental Leave

- Flexible PTO

- Amazon Employee Discount

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## Skills

### Required
- program management
- community operations
- creator/influencer ecosystem
- operational skills
- data-driven mindset
- written and verbal communication

### Nice to have
- Twitch enthusiast
- cohort-based programs
- community platform architecture
- bots
- automation tools
- data and PM tooling
- multilingual or cross-market experience

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/twitch/jobs/8931458002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)