# Product Marketing Manager

**Company**: Salesforce
**Experience**: senior
**Job type**: full-time
**Salary**: $117,400 - $216,900 annually
**Category**: Marketing
**Industry**: Technology

**Apply**: https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Virginia---Washington-DC-Metro---Remote/Product-Release-Marketing-Manager_JR363905?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_04f71dbc-528

## Description

Great product marketing starts with great storytelling. We're looking for a Product Marketing Manager to bring our story, and our customers' stories, to life for Missionforce. You'll take dense, technical material and turn it into clear, persuasive stories that move government leaders to act.

Responsibilities:

- Write the PSS story: Craft positioning, messaging frameworks, and value propositions tailored to agency leaders, CIOs, program owners, and procurement stakeholders.

- Turn technical into compelling: Work with engineers and product managers to transform architecture, features, and roadmap details into content that persuades both technical evaluators and mission-focused executives.

- Create content that drives action: Write and shape solution briefs, whitepapers, executive narratives, web copy, email campaigns, demo scripts, press and launch materials, and customer stories.

- Set the voice: Help define and maintain PSS tone, style, and terminology so every asset sounds consistent and credible.

- Edit and elevate: Review and sharpen content from teammates, partners, and agencies.

- Lead go-to-market execution: Plan and launch releases, campaigns, and events across Product, Sales, Marketing, and Partners.

- Enable the field: Build sales plays, pitch decks, battlecards, talk tracks, and FAQs.

- Showcase mission outcomes: Develop customer references and case studies that show real results for agencies and the people they serve.

- Know the market: Track public sector trends, procurement dynamics, compliance and security requirements, and the competitive landscape.

- Measure what works: Use engagement, pipeline influence, and field feedback to refine messaging and content.

Requirements:

- 6–10 years of public sector experience in product marketing, solutions marketing, content marketing, or a closely related role.

- A portfolio of standout writing that shows you can turn highly technical source material into content that inspires customers to take action.

- Exceptional command of language: clear structure, sharp editing, and the ability to adapt tone for executives, technical buyers, and the public.

- Strong understanding of how public sector buyers evaluate, fund, and procure technology.

- Experience launching products or solutions and enabling sales teams.

- Comfort working with engineers, product leaders, and executives, and simplifying complex ideas without losing accuracy.

- Strong collaboration and project management skills.

- A data-informed mindset, with the ability to use metrics to refine your work.

- Bachelor's degree or equivalent experience.

- An ownership, team-first mentality.

- Excellent stakeholder management.

Nice to Have:

- Experience with CRM, case management, or citizen and constituent service platforms.

- Familiarity with AI and automation in government settings.

- Experience with SaaS or cloud platforms.

- Existing relationships in the Washington, DC public sector community.

Success in the First Year:

- 30 days: Learn the PSS portfolio, customers, and competitors.

- 90 days: Deliver refreshed messaging as assigned and key sales enablement assets.

- 6 months: Launch a flagship campaign anchored by standout content, with measurable pipeline impact.

- 12 months: Be a trusted voice of PSS across Product, Sales, and customers.

## Skills

### Required
- product marketing
- content marketing
- public sector experience
- writing
- editing
- project management
- data analysis

### Nice to have
- CRM
- case management
- citizen and constituent service platforms
- AI
- automation
- SaaS
- cloud platforms

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Source: [Apply at salesforce.wd12.myworkdayjobs.com](https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Virginia---Washington-DC-Metro---Remote/Product-Release-Marketing-Manager_JR363905?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)