# Senior Analyst, Demand Generation - Paid Social

**Company**: Qualtrics
**Location**: Dallas, Texas
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/qualtrics/jobs/8267315?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_04c61c78-807

## Description

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love.

As a Senior Analyst, Demand Generation - Paid Social, you will build, launch, and optimize campaigns across paid social and programmatic globally, owning execution end to end.

## Responsibilities

- Drive Full-Funnel Growth: Build, launch, and optimize global campaigns directly in-platform across paid social (LinkedIn, Meta, X, Reddit, emerging platforms) and programmatic (DV360, The Trade Desk, StackAdapt, CTV/OLV, display, native, audio) from brief to reporting.

- Maximize Target Account Coverage: Onboard and manage account-based audiences (6sense, Demandbase, Terminus) while maintaining clean suppression and exclusion architectures to eliminate wasted spend on active opportunities, competitors, or non-serviceable accounts.

- Optimize Budget & Pacing: Daily manage pacing and in-flight budget allocations within guardrails for a defined portion of the global media budget, forecasting spend accurately and recommending reallocations based on marginal return.

- Lead Campaign Testing & Strategy: Design, execute, and report on test plans for assigned programs, presenting performance reviews that conclude with clear, data-driven recommendations on what to change.

- Cross-Functional Campaign Delivery: Partner with demand generation, marketing operations, sales development, and creative teams to ensure clear brief requirements, smooth lead flow, and privacy compliance (GDPR/CCPA).

## Requirements

- Hands-On Dual-Channel Experience: 4–6 years of hands-on paid media experience (majority in B2B), with personal experience building and optimizing campaigns in both paid social and programmatic platforms.

- Execution & Technical Rigor: Practical experience with campaign architecture, tracking, conversion configuration, and UTM discipline, alongside working knowledge of CRMs (Salesforce/Marketo), web analytics, and BI tools.

- Full-Funnel Strategy Execution: Demonstrated understanding of top-, mid-, and bottom-of-funnel audience strategies, account-based advertising platforms, and intent data in long enterprise sales cycles.

- Data-Driven Decision Making & Communication: Proven ability to run campaign tests, explain platform metrics clearly to stakeholders, and adjust tactics based on data evidence.

## Benefits

- QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.

- Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.

## Skills

### Required
- paid social
- programmatic
- campaign optimization
- data analysis
- CRM
- web analytics
- BI tools

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/qualtrics/jobs/8267315?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)