JobPosting
title: Growth Marketing Manager, Web & CRO
description: Cresta is looking for a Growth Marketing Manager, Web & CRO to own and evolve their website as a high-performing growth engine. This person will lead the strategy, roadmap, and execution for Cresta.com , driving organic traffic, improving conversion rates, and turning the website into a measurable source of pipeline and revenue. Responsibilities: Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization. Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline. Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan. Project manage internal stakeholders and external partners, working in lockstep with the web agency to scope, prioritize, QA, and ship high-quality work. Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards. Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience. Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion. Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems. Proactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioning. Qualifications: 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS Demonstrated experience owning a marketing website end-to-end, including roadmap development, prioritization, and cr…
date posted: 2026-07-31T22:11:44.974Z
valid through: 2026-09-29T22:11:44.974Z
direct apply: false
occupational category: Marketing
industry: Technology
skills: Web marketing
skills: Website management
skills: Growth roles
skills: B2B SaaS
skills: Web CMS platforms
skills: GA4
skills: Looker
skills: BI tools
skills: Web experimentation
skills: A/B testing
skills: Industry-specific experience
skills: Hypergrowth scale-up experience
hiring organization: Cresta
job location type: TELECOMMUTE
employment type: FULL_TIME
base salary: MonetaryAmount
  currency: USD
  value: QuantitativeValue
    min value: 130000
    max value: 170000
    unit text: YEAR