# Director Go-to-Market Strategy, Segmentation and Operations

**Company**: Pharmaceuticals
**Location**: Whippany, New Jersey
**Experience**: senior
**Job type**: full-time
**Salary**: $177,600-$266,400
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://talent.bayer.com/careers/job/562949978438073?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/director-go-to-market-strategy-segmentation-and-0483fb1c-32d/

## Description

At Bayer, we're visionaries driven to solve the world's toughest challenges and strive for a world where 'Health for all, Hunger for none' is a reality.

As a Director Go-to-Market Strategy, Segmentation and Operations, you will report directly to the Executive Director Field Force Deployment, Targeting and Incentives and play a strategic leadership role in shaping, operationalizing, and optimizing the commercial go-to-market execution framework across U.S. Pharma brands.

Your primary responsibilities will include:

- Leading the design, implementation, and evolution of go-to-market models that maximize field impact and align with business strategy, resource constraints, and market conditions;

- Managing quarterly updates and structural changes by assessing business trends, volume shifts, and competitive pressures;

- Providing strategic oversight of deployment plans, ensuring recommendations are grounded in data, operationally feasible, and clearly communicated to field leadership;

- Driving cross-functional alignment with Customer Engagement, Data, and Field Operations to ensure go-to-market changes are properly integrated into systems, processes, and field guidance materials;

- Developing and maintaining forward-looking segmentation and targeting strategies that align to brand objectives, therapeutic context, and customer insights;

- Serving as a strategic advisor to brand squads, Customer Engagement, and cross-functional partners;

- Evaluating segmentation effectiveness through ongoing analytics and performance monitoring;

- Translating strategic insights into executable field actions by partnering with analytics, Customer Engagement, and Field Operations;

- Redesigning and automating the roster management process to eliminate manual dependency, improve accuracy, and accelerate turnaround times;

- Leveraging AI to revamp field resource/toolbox platforms, elevating usability, interface design, and overall experience for field teams;

- Building AI-enabled vacancy analyses and field force impact assessments that allow rapid evaluation of territory gaps and scenario modeling for coverage decisions;

- Partnering with Transformation/AI teams to identify, prioritize, and scale automation opportunities across key deployment and operations workflows;

- Collaborating with cross-functional partners to design a streamlined communication process/platform that reduces noise, increases clarity, and prioritizes the highest value content;

- Translating complex, highly technical or analytical information into simplified, consumable formats that enable better decision-making by field personnel;

- Acting as a key liaison across Customer Engagement, Brand Strategy, Data, Reporting, and Field Operations to ensure alignment, anticipate needs, and drive seamless commercial execution;

- Ensuring operational readiness for launches, market events, and major organizational shifts by aligning stakeholders, identifying interdependencies, and coordinating execution plans;

- Surfacing emerging opportunities, challenges, and field insights early and working collaboratively with cross-functional teams to address them proactively.

Required qualifications include:

- Bachelor's degree;

- Experience in pharma/biotech, commercial operations, analytics, or related fields;

- Subject matter expertise in go-to-market platforms and territory alignment technologies;

- Strong analytical capability with advanced Excel mastery;

- Strong understanding of segmentation, targeting, and go-to-market models;

- Ability to lead cross-functional initiatives;

- General understanding of Sales Incentive Compensation and how go-to-market strategy, targeting, and segmentation inform IC design, measurement, and field engagement;

- Exceptional communication skills.

Preferred qualifications include:

- Experience with automation/AI-driven solutions;

- 7+ years of experience in pharma/biotech, commercial operations, analytics, or related fields;

- Advanced degree.

In terms of compensation, employees can expect a salary between $177,600-$266,400, plus additional compensation such as a bonus or commission. Benefits include healthcare, vision, dental, retirement, PTO, sick leave, etc.

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## Skills

### Required
- go-to-market strategy
- segmentation
- targeting
- Excel
- analytical skills
- communication skills

### Nice to have
- automation
- AI-driven solutions

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Source: [Apply at talent.bayer.com](https://talent.bayer.com/careers/job/562949978438073?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)