# Brand Manager

**Company**: Float
**Location**: Toronto, Ontario
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: CA$150K - CA$170K
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.ashbyhq.com/float/a2330d10-42eb-45f9-bb78-f82dccd46c72?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_045654b1-1e9

## Description

We are seeking a Brand Manager to make Float the most talked-about name in Canadian business. You will own our out-of-home and brand media budget and spend it on big, bold bets: integrated campaigns, sponsorships that go well past a logo, and fast responses to the cultural moments everyone else misses.

Responsibilities:

- Drive integrated campaigns and brand moments from brief through measurement.

- Build Float's out-of-home and brand media strategy: plan, buy, and measure campaigns, source and manage vendors, spend and report on the budget.

- Own sponsorships with media outlets and partners to build Float's brand presence beyond a logo placement through co-hosted events, podcasts, newsletters and ad placements.

- Deeply understand our product, our customers, and our target accounts so that every idea is unmistakably Float.

- Raise Float's creative bar, you'll brief designers, agencies and creators, and give feedback that makes the work bold and on brand.

- Establish measurement frameworks that evaluate brand health, campaign performance, and sponsorship ROI.

- Use AI tools every day to move faster and scale output, while exercising judgment and decision making when needed.

Requirements:

- 5 to 7 years in brand or integrated marketing, ideally in B2B, SaaS, or fintech.

- You've planned, bought, and owned the budget for out-of-home or brand media buys.

- Experience leading integrated campaigns that you can walk us through from concept to results.

- You've worked alongside sales and can explain how a brand moment helps an account executive close a deal.

- Strong creative judgment: you can brief designers and agencies and give feedback that makes the work better.

- Practical AI fluency, with examples of how it speeds up your planning, briefing, or reporting.

Benefits:

- Competitive compensation, equity options, and benefits.

- Hybrid work model: we are based in Toronto with in-office days for connection and collaboration.

- Enjoy catered team lunches every Tuesday, Wednesday and Thursday.

- Bring your pup to our dog-friendly office.

- Thrive in a high-trust, high-performance culture where your work truly matters.

## Skills

### Required
- brand marketing
- integrated marketing
- media buying
- creative direction
- AI tools

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/float/a2330d10-42eb-45f9-bb78-f82dccd46c72?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)