# Brand Manager

**Company**: Ford
**Location**: Valencia
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing & Sales
**Industry**: Automotive

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## Description

The Brand Manager is a key strategic role within the organisation, responsible for the comprehensive management and optimisation of assigned brand value. The primary mission is to design and implement medium- to long-term business strategies that drive profitability and market share.

To achieve this, the Brand Manager acts as the central connector between various critical areas (Product Development, Finance, Sales, and the dealership network), translating consumer understanding and industry trends into highly effective commercial and communication plans. This role leads the entire product lifecycle, from conceptual planning and price definition to campaign execution and final public launch.

Key responsibilities include:

Gestión de Marca: Administer, protect, and optimise brand value, ensuring competitive positioning in the market. Planificación Anual (Brand Plans): Develop annual brand plans, collaborating closely with the communications team and external agencies to define a media mix that maximises exposure. Estrategia de Comunicación: Design and execute strategic (image and positioning) and tactical (promotional and retail) communication plans. Lanzamiento de Productos (Go-to-Market): Lead all phases of new vehicle or brand launches, from technical and business conception to formal market introduction. Estrategias de Crecimiento: Develop and implement commercial plans focused on continuous business and portfolio growth. Colaboración Interfuncional (Cross-functional Link):

- Producto: Work closely with Advanced Product Marketing and Product Development to define current and future model specifications and characteristics.

- Pricing: Lead price strategy definition for the portfolio, supported by Finance and Sales areas.

- Promoción: Coordinate with advertising agencies to develop campaigns aligned with brand values.

- Distribución: Maintain a constant feedback channel with the dealership network and capture customer voice to adapt portfolio strategies.

Monitoreo de Desempeño: Measure key performance indicators (KPIs) for the brand and define action plans or commercial support when required. Inteligencia de Mercado: Analyse consumer needs and behaviour through market studies (attitudinal studies, dealer committees, etc.). Pronósticos de Negocio: Develop industry estimates and sales projections for the medium term.

The ideal candidate will have a minimum of 2-3 years of experience in brand management, preferably in a large-scale automotive OEM environment (Toyota, Nissan, Stellantis, Renault, etc.). A solid understanding of vehicles and experience working in areas such as Product Engineering, Product Planning, or Brand Management is desirable.

A Bachelor's degree in Marketing, Business Administration, Industrial Engineering, or related fields is required. Key skills include:

- Strategic thinking and business vision.

- Advanced analytical capacity (for price analysis, sales forecasting, and market studies).

- Project leadership and excellent communication to influence multidisciplinary teams.

- Experience managing creative agencies and media.

This is a full-time day shift position at Av. Henry Ford, Valencia, CA, 2001, VE (Hybrid).

## Skills

### Required
- brand management
- marketing strategy
- product development
- finance
- sales
- dealer network
- communication planning
- media mix
- price strategy
- promotional planning
- retail planning
- cross-functional collaboration
- project leadership
- analytical skills
- market research
- business forecasting

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