# Email & SMS Specialist

**Company**: Sur La Table
**Work arrangement**: remote
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Retail

**Apply**: https://jobs.lever.co/cscgeneration-2/d5a5ddb8-284b-43b4-9fdd-331c9f38ae25?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_042d195b-dad

## Description

Sur La Table is looking for an Email & SMS Specialist to own the end-to-end lifecycle of email and SMS campaigns , from calendaring and creative build through testing, deployment, and performance analysis.

As Email & SMS Specialist, you will be the go-to expert on audience segmentation, campaign optimization, and AI-driven workflow improvements. Within the first six months, you will have full ownership of the campaign calendar, established A/B testing cadences that move key metrics, and introduced at least one new AI-powered process that helps the team scale during peak periods.

**Responsibilities:**

- Lead the email and SMS campaign creation process from start to finish , template creation, image slicing, creative placement, audience selection, QA, and deployment.

- Partner with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of email and SMS sends.

- Build and maintain the monthly email and SMS calendar, aligning promotions and content to drive engagement.

- Manage the daily quality assurance process with stakeholders across partnerships, branding, and creative to ensure on-time delivery and accuracy.

- Monitor, analyze, and report on key metrics (open rates, click-through rates, conversions) and identify trends to optimize performance.

- Design and execute A/B tests on subject lines, copy, send times, and creative to improve engagement.

- Lead adoption of AI tools across the campaign workflow , drafting copy, segmentation, QA, and reporting , and pilot new tools that help the team scale during high-volume periods while preserving Sur La Table's voice.

- Partner with the Analytics/CRM team to deepen audience segmentation expertise and integrate customer insights into campaign strategies.

- Stay current on email and SMS marketing trends, tools, and best practices, and drive process improvements across teams.

**Requirements:**

- Bachelor's degree or equivalent.

- 1–3 years of hands-on email marketing experience.

- Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results.

- Strong analytical mindset with the ability to translate campaign data into actionable recommendations.

- Excellent attention to detail and ability to manage multiple campaigns simultaneously.

- Curiosity and willingness to experiment, paired with sound judgment about where human review and brand voice matter most.

**Benefits:**

- Paid time off policies

- RRSP match

- Medical, dental, and vision coverage

- A variety of supplemental benefit options

- Employee discounts across our portfolio of brands

## Skills

### Required
- email marketing
- SMS marketing
- AI tools
- analytical mindset
- campaign data analysis
- audience segmentation
- campaign optimization

### Nice to have
- Braze
- Wunderkind
- Google Analytics
- Heap
- Adobe Suite
- Canva
- HTML and CSS email coding
- retail or e-commerce industry experience

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/cscgeneration-2/d5a5ddb8-284b-43b4-9fdd-331c9f38ae25?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)