# Director of Business Marketing

**Company**: Royal Bank of Canada (RBC)
**Location**: Toronto, Ontario
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://rbc.wd3.myworkdayjobs.com/en-US/RBCGLOBAL1/job/TORONTO-Ontario-Canada/Director--Business-Marketing---Canada_R-0000191246-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_03fcedf9-4a2

## Description

The Director of Business Marketing leads strategic marketing for RBC Capital Markets' Canadian businesses. You drive business growth by translating strategic priorities into integrated business and product marketing programs.

**Responsibilities:**

- Develop and execute the annual Canadian business marketing plan aligned with strategic initiatives.

- Partner with business leaders to develop positioning, naming, value propositions, and messaging for Canadian-led platforms and capabilities.

- Play a central role in developing marketing activation plans and executing marquee Canadian events.

- Own deal promotion tactics and strategy for the Canadian market.

- Develop and deliver sales enablement tools that empower the firm and specific business groups.

- Partner with the Content & Insights team to transform Canadian insights into targeted campaigns aligned with business priorities and core content themes.

- Lead strategic planning, budget development, execution, and reporting for marquee global marketing programs where Canada plays a key role.

**Requirements:**

- 12+ years in B2B financial services marketing, including 5+ in capital markets or investment banking.

- Fluent in M&A, ECM/DCM, league tables, sales and trading, and the regulatory constraints on deal and performance marketing.

- Strategic mindset with the ability to think creatively and tactically to drive business outcomes.

- Product marketing track record: has positioned and launched platforms or capabilities to institutional and corporate buyers to drive adoption.

- Commercial judgment: prioritizes against revenue impact and says no with a rationale.

- Builds trust fast with senior executives; comfortable in a matrix with global and enterprise stakeholders.

- Leads and develops a team; manages budget and agencies with discipline.

- Data-literate and AI-fluent: uses measurement to steer, and adopts AI tooling to raise the team's output.

- Bilingual English/French is an asset given Québec coverage.

**Benefits:**

- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation.

- Leaders who support your development through coaching and managing opportunities.

- Work in a dynamic, collaborative, progressive, and high-performing team.

- Opportunities to do challenging work.

- Flexible work/life balance options.

## Skills

### Required
- Brand Management
- Brand Marketing
- Business Oriented
- Cross-Channel Marketing
- Customer Behavior
- Industry Knowledge
- Long Term Planning
- Marketing
- Marketing Activities
- Product Services

### Nice to have
- French

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Source: [Apply at rbc.wd3.myworkdayjobs.com](https://rbc.wd3.myworkdayjobs.com/en-US/RBCGLOBAL1/job/TORONTO-Ontario-Canada/Director--Business-Marketing---Canada_R-0000191246-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)